Marketing Director, Agiloft Community Evangelist

As the most trusted global leader in data-first contract lifecycle management (CLM) software, Agiloft helps organizations manage the end-to-end process of proposing, negotiating, signing, and leveraging contracts using our flexible Data-first Agreement Platform (DAP). With contract data as the foundation, customers quickly and collaboratively reach agreement and leverage contract visibility to thrive with competitive advantage. Employing powerful, pragmatic artificial intelligence as a legal force multiplier, and robust integration capabilities as a data liberator, organizations around the world trust Agiloft’s certified implementers to deliver connected, intelligent, and autonomous solutions across the entire contract lifecycle.
Top analysts like Gartner, Forrester, and IDC agree, all showing Agiloft as a leader in the CLM space. Our no code platform is easily managed and administered by business users, which is why Agiloft is the contract you keep: nearly a full 100% of new customers are satisfied with their initial implementations, and some 97% of customers renew every year. Ours is a growing, vibrant, successful company that is at the forefront of a market that is becoming a must-have for all organizations.
We believe that the way to build the strongest, most vibrant place to work is to bring in individuals from all walks of life, and to support them in bringing their authentic selves to their day, every day. Our working philosophy is that “EX = CX”: when employee experience is excellent, so is customer experience. We support multiple Employee Resource Groups (ERGs), and offer a working environment that supports healthy work/life balance, including floating holidays and a quarterly, no-questions-asked wellness day.
Position Overview
The Marketing Director, Community Evangelist (CE) is a vital, passionate member of the Marketing team. The CE uses their knowledge of and experience in enterprise contracting, to:
·       Enthusiastically increase Agiloft brand awareness·       Increase solution adoption·       Foster a sense of support and community ·       Grow new logo and Upsell pipeline·       Enable the field sales and presales organizations·       Increase win rates·       Prioritize product development requirements·       Provide community development that positively impacts retention and NPS
The CE has documented and verified subject matter expertise around a particular persona (legal, procurement, IT) and job (legal operations). The CE will be responsible for partnering with the broader organization to build out a strategic and tactical plan for community engagement, goals and objectives, and a community roadmap. As part of that effort, the CE will be developing role-specific content and messaging, hosting and presenting to the targeted roles and segments of the community, representing Agiloft at community events, and building role-focused playbooks and sales strategies in conjunction with the Agiloft Product Marketing and Sales Enablement teams.

Job Responsibilities

• In partnership with broader marketing and customer success, establishing community goals and metrics
• Create a community roadmap for improved engagement
• Define a prioritized programmatic approach to delivering product insight, thought leadership, and community-centric content and engagement
• Create compelling messaging that speaks to the concerns, needs, and requirements of the targeted roles/personas.
• Collaborate with existing PMM to develop additional, new, compelling and credible messaging and positioning for the Agiloft product and broader market
• Bring messaging to both customers and peers through presentations, meeting and programs at community events
• Present, deliver and host product, thought leadership and other community webinars
• Enable the sales team to be more effective at positioning value-based messaging ultimately tied to the Agiloft solution
• Assist Agiloft Product Managers in setting their product roadmap
• Work with the marketing team to develop appropriate content for the target role(s) to correspond to relevant stages the sales cycle across all channels.
• Influence role-specific messaging for product launches and new software releases.
• Share any competitive analysis and share competitive learnings regarding the targeted role with marketing, sales, product management, and customer success teams.
• Serve as primary Agiloft evangelist for the targeted role(s) by presenting at industry conferences, customer meetings, and other internal and