Senior Technical Product Manager, Digital Personalization

About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

We are seeking a dynamic and experienced Senior Technical Product Manager to drive digital personalization at Cloudflare. In this position, you will play a pivotal role in the Marketing Technology team to lead the strategy, architecture, and execution of technical solutions to deliver personalized experiences across our digital platforms (ie web personalization).. You will bring your knowledge, experience and skills to leverage Adobe Target and Adobe Experience Cloud for delivering desired business outcomes through targeted content and experiences.  Join a high impact team to unlock key capabilities to help the team scale successfully. 

Key Responsibilities:

• Develop a comprehensive strategy for web personalization, aligned with business goals and user needs 
• Analyze user data and behavior to identify patterns and preferences, guiding the creation of personalized experiences
• Develop a strategic roadmap outlining features, enhancements, and timelines for implementing personalized experiences
• Collaborate with cross-functional teams including UX/UI, engineering, marketing, and sales to implement and optimize personalization strategies
• Define and prioritize features that enable effective web personalization
• Drive end-to-end product development, from conceptualization to launch
• Understand technical aspects of web personalization tools (ie Adobe Target, Adobe Experience Platform) to guide solution architecture and technical design
• Work closely with web designers, content creators, and developers to implement personalization features 
• Perform detailed business validation during acceptance testing of personalized experiences
• Effectively communicate product roadmap, releases, and coordinate with stakeholders for successful launch of personalized experiences
• Monitor KPIs to confirm the delivery of targeted business outcomes
• Enable the planning and execution of A/B tests to measure the effectiveness of personalized content and iterate based on results
• Utilize data analytics and user insights to make informed decisions, optimize personalization algorithms, and improve user engagement

Qualifications:

• Demonstrated experience of 7+ years in technical product management
• Strong experience in architecting/configuring Adobe Target and implementing technical solutions to deliver web-based personalization
• 2+ years of experience using web analytical tools like Adobe Analytics, Google Analytics, or other web analytics software
• Highly passionate individual and a team player, with the ability to wear a MarTech ‘scientist’ hat when working with code and data
• Familiarity with solution development using JavaScript, HTML, CSS, jQuery, Data layers
• Strong understanding of web analytics, user behavior analysis, and segmentation strategies.
• Experience partnering with engineering, BI and IT to continuously improve data gathering techniques across all digital touch points and offline sources and help build rich customer profiles
• Experience supporting marketing business stakeholders with personalization campaign set-up, management and troubleshooting
• Experience working with engineering teams and guiding solution architecture
• Ability to prioritize and work in a very fast-paced environment
• Strong business acumen, combined with a customer-centric approach in identifying, developing, and enabling use cases that truly personalize the digital experience for customers and prospects