Managing Director - Strategic Accounts - Senior Living

The Managing Director, Strategic Accounts -- Senior Living is responsible for owning and activating BluSky's Strategic Senior Living accounts nationally. This role drives revenue growth by converting national MSAs into repeatable, site-level revenue through disciplined account strategy, executive relationship development, and coordination with regional teams.

 

PRINCIPAL DUTIES & RESPONSIBILITIES

 

Strategic Account Growth (Nationally)

• Owns a defined portfolio of enterprise Senior Living accounts (top operators, REITs, and management groups)
• Develops and executes account plans aligned to sales, revenue, margin, and activation targets
• Drives MSA activation across properties, converting agreements into repeatable revenue
• Builds executive-level relationships across ownership, asset management, and operations
• Ensures consistent execution and client experience across markets

 

Strategic Account Ownership (Nationally)

• Owns and expands relationships across a defined portfolio of enterprise Senior Living accounts to drive revenue growth and market share.
• Identifies and prioritizes target accounts within the Senior Living sector and drives new logo acquisition and strategic account expansion.
• Manages a defined portfolio of target accounts and opportunities within CRM, maintaining disciplined pipeline visibility and forecasting.
• Builds a visible industry presence through active engagement in key Senior Living associations to strengthen brand positioning and access to decision makers.
• Leads strategic pursuit strategies and ensures timely follow-up and conversion of high-value opportunities across assigned accounts.
• Leverages national relationships to drive local activation in partnership with regional teams, ensuring enterprise strategies translate into site-level revenue.
• Partners with regional sales and operations teams to execute account plans and expand revenue across assigned portfolios.
• Leads development and presentation of enterprise-level proposals, including MSAs, renewals, and expansion opportunities.
• Maintains a disciplined sales cadence and pipeline aligned with revenue targets and strategic account plans.
• Maintains accurate and timely reporting of pipeline, opportunities, and account activity within CRM to support forecasting and performance management.
• Accountable for achieving annual revenue targets across assigned accounts, including growth, retention, and expansion.

 

 

 

 

 

 

 

 

Marketing (Nationally)

• Partners with leadership to define strategic association engagement and investment to maximize visibility and opportunity generation.
• Represents BluSky at key industry events and tradeshows, generating enterprise opportunities and strengthening executive relationships.

 

General Responsibilities (Nationally)

• Maintains deep knowledge of BluSky's service offerings and how they apply to Senior Living portfolios and risk profiles.
• Adheres to BluSky operating standards and contributes to continuous improvement of enterprise sales and account management practices.
• Delivers a consistent, high-quality client experience across all interactions and markets.
• Acts as a cultural leader, reinforcing accountability, collaboration, and performance across teams.
• Leads or supports strategic initiatives aligned with enterprise growth and vertical expansion.

 

SUPERVISORY RESPONSIBILITY:

No direct reports; however, this role provides cross-functional leadership across regional sales and operations teams in support of strategic accounts.

 

QUALIFICATIONS & REQUIREMENTS

• 5+ years of experience in enterprise sales and/or account management within Senior Living, Commercial Real Estate, or related sectors, with a track record of driving national account growth.
• Existing relationships with na