Digital Media Senior Director (eRetail/Retail Media Network)

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined dentsu. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.   We are champions for meaningful progress, and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding, and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu. 

Job Description

As a Digital Media Director, you will be the go-to Retail Media Network expert, leading strategic management of complex retail media businesses in partnership with retailer clients; acting as the central hub of collaboration across several departments/resources including senior level colleagues at Merkle and senior level business leaders at your client, while meeting client objectives. You will contribute to Merkle product and business strategy. This is a position for someone with experience in the Retail Media Network, eRetail, and/or consumer packaged goods segment. You will lead a team of direct reports and report into a Media VP.

Location is flexible - opportunity to work remotely. Client is PST-based, so will require flexing hours as needed.

You will:

• Lead the development and execution of market strategies for eRetail channels, with a keen understanding of B2B2C market dynamics in retail media
• Own and manage monetization tools for your retail media network client like a rate card, margin tracking, and business case forecasting
• Develop strategic roadmaps and test plans, orchestrating across all functional groups to ensure holistic management
• Translate objectives from client and account leadership into strategy and tactics for eRetail channels.
• Demonstrate eRetail thought leadership by developing and delivering client-facing materials, such as presentations, Point of Views, business cases, and playbooks.
• Work with Retail Media Network client teams to identify and understand their needs, campaign performance, and opportunities to grow the relationship.
• Provide management and coaching of Managers and Analysts supporting your account; managing task execution and timeline requirements, strategic guidance, and constructive feedback to aid in their growth in their core functional areas or responsibilities. Oversee performance evaluations and feedback.
• Monitor and share industry news, online marketing trends, industry tools, and internal cross-team insights
• Support growth / sales efforts
• Consult with individual client teams to ensure best practices are being used and to brainstorm new approaches to achieving client goals
• Mastery of all Campaign Management and Planning & Optimization functional responsibilities
• Deliver against functional responsibilities in a strategic and self-guided manner, on high volume of accounts, larger scale client/Media programs
• Deliver consultative messaging (both written and verbal) to senior leaders in an articulate and strategic manner

Qualifications

Qualifications

• 10+ years experience within digital media agency function and/or digital media vendor/ad technology platform with a focus on eRetail, Retail Media Networks, shopper marketing, or CPG
• Past proficiency within Paid Social Platforms (Facebook/Instagram Power Editor, Twitter, Pinterest, Snapchat, LinkedIn Ads)
• Past proficiency within DSPs to run Video & Display (Google's DV360, MediaMath, Amazon DSP, Verizon/Oath, TTD)
• Ideal to have in-platform execution / working knowledge in Walmart Media Group, Target's Roundel, Criteo, InstaCart, etc.
• Experience with a