Field Sales Manager- San Diego

There’s Always a Seat at Our Bar 

The Lagunitas Brewing Company began on a kitchen stove in Northern California in 1993 and has always looked to the future – whether supporting local communities by turning beer into money for the cause, or fueling stories, songs, and experiences with our IPA. Wherever you go: Beer Speaks, People Mumble. 

What You’ll Get

• Benefits – Awesome coverage for: Medical, Dental & Vision
• Time off - Approx 33 days off in your first year (combo of vacay, holidays and personal days)
• Retirement – up to 5% contribution on 401K plan
• BEER – and non-alcoholic Lagunitas beverages
• Schwag – 50% off food and merch
• Gym Membership – $50 monthly reimbursement for that beer belly (or at least to prevent it)
• Pet Insurance – keep your fur babies covered with pet insurance options
• It’s Friday, Ya’ll –Paid every other Friday; Salary ranging from $63,000 - $70,800 annually plus bonus potential

The Gist

To support local markets by engaging in sales and relationship building with existing and potential accounts. The FSM focuses on growing our volume and distribution to meet sales goals while portraying the Lagunitas brand and culture.  

Salary ranging from $63,000 - $70,800 annually plus bonus potential (Wages based on San Diego Territory)

What You’ll Do

• Determine weekly sales route utilizing Company’s CRM tool, visiting an average of 50-55 retail stops per week.
• Study the Lagunitas (8) Step Sales Call guidelines and actuate on every retail sales call.
• Responsible for introducing accounts to our existing and new Lagunitas brands, packages, and draught;
• Deliver the target volumes and distribution goals as stated in the specific region plan and documented through our CRM applications.
• Responsible for adhering to set dollar budgets and all company policies as set by management and the company.
• Implement activity plan for each key distributor ensuring clear and measurable objectives to deliver the distribution and ROS targets.
• Build and sustain quality relationships with the key distribution and decision makers in the retail accounts to enhance our sales capabilities and drivers.
• Responsible for execution of all marketing p