Market Director-Personal Care Services

At Elara Caring, we have a unique opportunity to play a huge role in the growth of an entire home care industry. Here, each employee has the chance to make a real difference by carrying out our mission every day. Join our elite team of healthcare professionals, providing the Right Care, at the Right Time, in the Right Place.

Job Description:

Market Director- Personal Care Services

At Elara Caring, we care where you are and believe the best place for your care is where you live. We know there’s no place like home, and that’s why our teams continue to provide high-quality care to more than 60,000 patients each day in their preferred home setting. Wherever our patients call home and wherever they are on their health journey, we care. Each team member has a part to play in this mission. This means you have countless ways to make a difference as a Branch Director - Hospice.  Being a part of something this great, starts by carrying out our mission every day through your true calling: developing an amazing team of compassionate and dedicated healthcare providers.

To continue to be an industry pioneer delivering unparalleled care, we need a Branch Director - Hospice with commitment and compassion. Are you one of them? If so, apply today!

Why Join the Elara Caring mission?

• Work autonomy and flexible schedules

• 1:1 patient care

• Supportive and collaborative environment

• Competitive compensation package

• Tuition reimbursement for full-time staff and continuing education opportunities for all employees

• Comprehensive insurance plans for medical, dental, and vision benefits

• 401(K) with employer match

• Paid time off, paid holidays, family and pet bereavement

• Pet insurance
   

As a Market Director of Personal Care Services, you’ll contribute to our success in the following ways:

• Champion exceptional client care by ensuring every personal care visit meets Elara Caring’s quality, safety, and service standards while fostering a culture of compassion and dignity.

• Lead, coach, and develop personal care teams—including schedulers, caregivers, and field leaders—to drive high performance, accountability, and employee engagement.

• Oversee daily operations of the market, ensuring staffing levels, visit completion, compliance, and client satisfaction consistently meet or exceed organizational goals.

• Partner closely with referral sources, community partners, and healthcare providers to strengthen relationships and expand opportunities for client growth in the market.

• Analyze market trends, performance data, and operational metrics to identify opportunities, address challenges, and implement process improvements that enhance service delivery.

• Ensure regulatory and policy compliance by maintaining accurate documentation, monitoring caregiver practices, and upholding state licensing standards and company protocols.

• Drive caregiver recruitment and retention strategies to build a stable, engaged workforce that is committed to high‑quality home‑based care.

• Collaborate with internal cross‑functional teams (clinical, HR, talent acquisition, scheduling, quality) to align operations with organizational initiatives and improve overall outcomes.

• Resolve escalated client concerns with professionalism and urgency, ensuring positive experiences and reinforcing trust with families and community partners.

• Lead local market development efforts—from community outreach to partnership cultivation—to increase brand visibility and strengthen Elara Caring’s presence in the region.

What is Required?

• 5+ years Home Care, Hospice or Skilled Home Health leadership roles

• Proficiency with MS Office Suite (Word, Excel, PPT and Outlook)

• Demonstrated ability to manage operations, financials, and work within a matrixed environment

• Strong executive presence and ability to craft and delivery presentations

• Bachelor’s degree in healthcare administration, Nursing, Case Management or related field is preferred

You will report to the Area Vice President or Regional Vice President. 

This is not a comprehensive list of all job responsibilities; a full job description will be provided.

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We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

We value the unique skills of veterans and military spouses. We encourage applications