Senior Copywriter, Social

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Senior Copywriter - Social 

Monks is seeking a talented and experienced Senior Copywriter specializing in social media to join our creative team. In this role, you will craft compelling, platform-specific content that drives engagement and resonates with diverse audiences across various social media channels. The ideal candidate should have a deep understanding of social media culture, trends, and best practices, along with the ability to adapt tone and voice for different brands and platforms.

Key Responsibilities

• Develop creative, engaging, and platform-optimized copy for social media content across multiple channels (Instagram, Facebook, Twitter, TikTok, LinkedIn, etc.)
• Create distinctive brand voices and maintain consistency across all social media communications
• Write compelling social media copy that drives engagement, including posts, captions, stories, tweets, and long-form content
• Collaborate with art directors, designers, and creative teams to develop integrated social media campaigns
• Adapt existing campaign messaging for social media platforms while maintaining brand integrity
• Provide creative solutions that meet strategic objectives and resonate with target audiences
• Stay current with social media trends, platform updates, and emerging opportunities
• Review and edit content from junior writers, providing constructive feedback and mentorship
• Present creative concepts and rationales to internal teams and clients
• Ensure all copy adheres to brand guidelines and social media best practices
• Work closely with Community Managers to understand audience insights and optimize content accordingly

Background & Skills

• 7+ years of copywriting experience, with at least 4 years focused on social media content
• Strong portfolio demonstrating exceptional social media copywriting across various platforms
• Deep understanding of social media platforms, their unique characteristics, and best practices
• Proven ability to write in different brand voices and adapt tone for various audiences
• Experience in developing platform-specific content strategies
• Strong understanding of social media trends, internet culture, and digital communication
• Excellent communication and presentation skills
• Ability to work independently and collaboratively in a fast-paced environment
• Experience mentoring junior writers and providing constructive feedback
• Strong project management skills with the ability to handle multiple projects simultaneously
• Bachelor's degree in English, Journalism, Communications, or related field
• Experience with automotive clients is a plus

Required Skills

• Exceptional writing and editing skills with meticulous attention to detail
• Proficiency in writing short-form content that drives engagement
• Understanding of social media metrics and what drives content performance
• Ability to adapt writing style across different social platforms and audiences
• Strong conceptual thinking and creative problem-solving abilities
• Knowledge of SEO best practices and their application in social media
• Experience with social media management tools and content management systems
• Excellent time management and organizational skills
• Ability to work under tight deadlines while maintaining high-quality standards
• Cultural awareness and sensitivity in crafting content for diverse audiences

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What We Offer

Benefits

• Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA
• Generous PTO and 15 company-wide holidays
• 401k with company contribution
• Paid parental leave
• Work-life balance with an emphasis on personal well-being
• Career growth in a disruptor space & entrepreneurial opportunities within the Monks network 
• A globally diverse & inclusive culture with employee resource groups such a