Sr. Manager, Strategic Corporate Social Media

Do you enjoy working with a top-notch team and being part of a growing, passionate, and forward-thinking company? Athena is on its way to becoming the best and most intensive high-touch consulting group in the country. Our exceptionally high standards and whole-brain, full spectrum approach has earned us an enviable reputation across multiple industries and fueled our impressive growth. Athena brings an artful mix of creativity and facts-based insight to make even complex matters engaging, memorable, and impactful.

Athena is looking for a Strategic Social Media Sr Manager to join our special projects team. We work in a spirited, fast-paced, and everchanging environment so we’re looking for someone who can hit the ground running and thrive in this setting. This person will oversee the strategy and coordination of social media communications surrounding product marketing, corporate brand awareness, and community impact content.

Requirements

What you’ll be contributing to:

• Developing and implementing a comprehensive social media strategy to increase web traffic and brand awareness
• Managing high profile social media accounts
• Creating original text and video content, managing posts and responding to followers
• Managing web presence and ensuring alignment with marketing strategies
• Managing image in a cohesive way to achieve marketing goals
• Handling social media presence ensuring high levels of web traffic and customer engagement

What you’ll be responsible for:

• Generate, edit, publish, and share engaging content across multiple communications channels
• Working with agency partners to develop, execute, and track paid and organic social campaigns end-to-end
• Managing the editorial calendar and content creation for the brand, working with stakeholders across the organization
• Working with creative and editorial teams to deliver high performance deliverables for client requests
• Assisting in creative execution including production and operations
• Monitoring direct and indirect social mentions throughout campaigns, issues, and day-to-day conversations; flagging to respective teams as necessary
• Cultivating relationships with regional social teams across company footprint to ensure brand guidelines are met and act as resource for digital and social needs; training internal teams to integrate and maintain a cohesive social media strategy
• Implementing and overseeing use of enterprise-wide social media management and measurement tools
• Performing research on current benchmark trends and audience preferences
• Setting specific objectives and reporting on ROI
• Overseeing social media accounts’ design; generating, editing, publishing and sharing engaging content daily; communicating with writers and designers to ensure content is informative and appealing
• Monitoring SEO and web traffic metrics
• Collaborating with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicating with followers, responding to queries in a timely manner and monitoring customer reviews
• Selecting and implementing new features to develop brand awareness, like promotions and competitions

And should have the following experience and skills:

• Strong writing skills
• Ability to think strategically – understanding how the various components of an initiative fit into a broader picture
• Excellent problem-solving ability
• A passion for storytelling

• The ability to crystalize compelling insights
• Considerable experience developing and executing multi-platform social media strategies, through editorial calendars and tactical plans
• An in-depth understanding of community management, content frameworks, editing/publishing and creative best practices specific to the social media landscape
• Experience leading content strategy, creative development and production for use within an interactive setting
• Management experience leading a cross-functional team inclusive of account management, planning, creative, and interactive production
• Expert level attention to detail, as well as strong organizational and communication skills needed to maintain brand integrity and dialogue with a broad user base
• The ability to work effectively in a fast-paced environment
• Be socially active online with a solid understanding of social media and the dynamics of community interaction
• Be a strategic thought leader – having the ability to use consumer insights data, platform performance, and key social media trends to inform the development of strategies and plans
• Solid knowledge of SEO, key