Sr Director, Advanced Advertising

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

NBCU’s Advanced Advertising team is at the forefront of leveraging data to help clients reach their target audiences. On this team, you will design strategies, business plans, forecasting, and modeling to drive growth and yield. This will involve tracking product performance and owning communication for executive leadership. In addition, you will own commercialization efforts and strategic partnerships in collaboration with Sales, Planning & Inventory, Product, and Finance teams and be responsible for providing subject matter expertise on data and audience-related initiatives.   

Duties and Responsibilities 

The role has the following key areas of responsibility:  

Growth Strategy: 

• Identify, initiate and drive growth strategy initiatives for advanced advertising, enabling rapid revenue growth in collaboration with sales leadership and senior stakeholders across NBCU departments and partner organizations  

• Support the VP of Advanced Advertising to lead business planning initiatives for advanced advertising sales and agency & client partnerships, including development of the annual financial plan, and associated resource planning and organizational strategy  

• Partnering with Ad Sales Management on go-to-market strategy, specifically tied to interoperability with agencies, clients and technology & measurement companies 

• Driving monetization of new offerings by establishing the selling strategy and operationalizing end-to-end processes for new products & partnerships  

• Lead interoperability initiatives to enable more advanced advertising clients 

Business & Product Analytics: 

• Comprehensive analysis of advanced advertising businesses to evaluate profitability overall and at a granular product level  

• Assessment of market size, monetization, scale and cost structure  

• Developing robust metrics driven processes to evaluate sales conversions, business performance and growth opportunities 

• Competitive landscape and industry analysis and trending 

Executive & External Communication: 

• Ability to distill complex media, advertising and technology concepts into clear and simple executive communications 

• Support regular executive communications and updates with NBCU senior leadership 

• Work with Product to set priorities and roadmap  

• Ability to represent NBCU and it’s products in market 

Strategy & Operations Support:  

• Partner with key sales support stakeholders from Product, Agency & Client Partnerships, Planning, and Research on analysis to support ideation and commercialization of new advanced advertising products and strategizing solutions to put the organization in the best position to scale 

• Determine internal products required to streamline existing and/or new operations  

Qualifications

• MBA strongly preferred or 7+ years preferred in media or consulting 
• Proven experience in creating and managing business plans and commercialization strategies for data-driven products 
• Strong analytical skills and the ability to interpret and leverage data to drive decision-making; experience creating revenue forecasts and financial