Field Marketing Manager, Americas

The Company  
Cover Genius is a Series E insurtech that protects the global customers of the world’s largest digital companies including Booking Holdings, owner of Priceline, Kayak and Booking.com, Intuit, Uber, Hopper, Ryanair, Turkish Airlines, Descartes ShipRush, Zip and SeatGeek. We’re also available at Amazon, Flipkart, eBay, Wayfair and SE Asia’s largest company, Shopee. Our partners integrate with XCover, our award-winning insurance distribution platform, to embed protection for millions of customers worldwide each year. Our team and products have been recognized with dozens of awards including by the Financial Times which ranked Cover Genius as the #1 fastest-growing company in APAC in 2020. Our diverse team across 20+ countries and many language groups commit itself to diverse cultural programs, in particular “CG Gives” which makes social entrepreneurs out of us all and funds development initiatives in global communities.
Our People areBold, Authentic, Purposeful and Inspired
Our People are notPerfect, Traditional, Complacent or Cautious
About the Role
As a Field Marketing Manager for the Americas on our Marketing Team, you will own the creation, planning, and execution of the events roadmap, focusing on increasing brand visibility and desirability across verticals, generating leads, and delivering a high event ROI. Your primary objective will be to oversee all vertical and insurance events, particularly retail events for the enterprise business and Mid-Market retail.
To drive success in this role, you will have a minimum of 5+ years of experience working for a technology company in a similar role, with demonstrated experience leading and executing successful event sponsorships and attendance. Other work experience with a high-growth technology company is highly regarded. You must possess excellent communication, written, and project management skills, with a proactive, self-starter attitude suited to a fast-paced work environment. A tech-savvy individual with a growth mindset and a can-do approach is essential.

What will your day look like? You will...

• Lead Cover Genius  Field Marketing strategy, including identifying key insurance and vertical events, with a specific focus on travel, retail, and ticketing vertical industries creating a yearly event road map, planning deliverables and successful execution.
• Work with the Director of Global Field Marketing  to develop event strategy and objectives including the creation of event management processes that are scalable and easily actionable.
• Project-manage with end-to-end and follow-up plan each event’s initiatives to ensure it meets defined objectives - brand recognition, lead generation, and more.
• Negotiate and execute contracts for event sponsorships.
• Create outreach campaigns including email, social media, and lead-gen.
• Analyze, track, report on, and optimize events ROI.
• Work with multiple internal and external stakeholders to ideate and ensure deliverables are met including speaking engagements, off-site hospitality events.
• Coordinate and manage (including ordering and tracking) event inventory such as collateral, giveaways, booth design and set-up, etc.
• Provide logistics support for Cover Genius events attendees

To help us level up, you'll ideally have:

• Minimum 5+ years working in a similar role within a high-growth technology company.
• Proven track record of leading and executing successful event sponsorships and attendance.
• Demonstrated excellence in communication and written skills.
• Strong project management skills with a history of successfully managing multiple projects simultaneously.
• Experience in planning and executing marketing strategies for the Mid-Market sector, driving measurable results.
• Ability to work independently and collaboratively as a member of cross-functional teams (including engineering, product, partnerships, and finance) to deliver high-quality outcomes within set timelines.
• Demonstrated ability to gen