Social Media Leader - Brand Marketing

Requisition ID:  93533 

Florida Power & Light Company is the largest electric utility in the U.S., providing reliable energy to nearly 12 million Floridians. With one of the nation’s most fuel-efficient, cost-effective power generation fleets and industry-leading reliability, we’re redefining what’s possible in energy. Want to be part of something powerful? Join our outstanding team and help shape the future of energy.

 

Position Specific Description

The Social Media Leader is an executive-level role who will serve as a strategic architect and influencer within NextEra Energy’s Marketing & Communications function. This leader will define the vision, frameworks and priorities that guide how social media supports brand reputation, business objectives and audience engagement. Success in this role requires strong executive influence, cross‑functional leadership and a rigorous, insight‑driven approach to decision‑making.

 

Key Responsibilities

• Serve as the primary advisor on social media strategy to senior leadership, guiding executives on the benefits and adoption of social media within communications and marketing programs
• Collaborate with the Brand team to execute the company’s vision across social media channels

• Enhance enterprise social media analytics capabilities by defining metrics frameworks, improving measurement rigor, and translating complex performance data into clear, actionable insights for senior leadership

• Influence and secure budgets to run successful social media campaigns
• Expand and optimize NextEra Energy’s social media channels, including emerging platforms (e.g., Reddit, Substack, TikTok)
• Guide executive thought leadership on LinkedIn and other platforms
• Oversee emergency communications and social customer service management
• Lead vendor and operations management for social media initiatives
• Integrate paid and organic efforts to maximize ROI
• Foster cross-functional collaboration on creative, optimizing content based on audience and performance data
• Develop perspectives on agent engine optimization and influencer marketing
• Ensure all campaigns and content reflect brand standards and strategic messaging
• Perform other job-related duties as assigned

 

Position Required Qualifications

• Minimum 8 years of relevant experience in social media, digital marketing, public affairs or communications
• Proven ability to influence across a matrixed organization and serve as a trusted advisor to senior leadership
• Demonstrated success in securing executive buy-in and resources for social media initiatives
• Experience managing and developing social media teams
• Strong understanding of social media landscape, best practices and analytics tools
• Excellent communication, leadership and relationship-building skills

 

Position Preferred Qualifications

• Experience in energy, utilities or regulated industries
• Experience using enterprise social media management platforms, including Sprinklr

 

Job Overview

The Marketing & Communications (M&C) Strategic Advisor serves as a strategic advisor and liaison between the enterprise Marketing & Communications function and assigned business units or departments. This role ensures alignment between corporate brand strategy, communications objectives, and business priorities—driving engagement, reputation, and business growth through integrated, technology-enabled communication plans and campaigns. The M&C Strategic Advisor will  translate business needs and strategies into deliverables for the M&C team, coordinate the teams’ responses and ensure prompt and quality product (full M&C work product, not just a single focus) to the client. The role leverages digital platforms, data analytics, and emerging technologies—such as AI-driven insights and automation tools—to deliver personalized, measurable, and high-impact communication experiences.

Job Duties & Responsibilities

• Serves as the main Marketing & Communications (M&C) advisor to business unit leaders, offering strategic guidance on communication, branding, and marketing initiatives
• Builds trusted relationships with media, agencies, influencers, and industry partners to strengthen credibility and reputation
• Develops and implement integrated M&C plans aligned with enterprise goals, leveraging digital and AI tools for targeted engagement
• Collaborates with lead