Vans: Manager, Global Consumer Analytics

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.  

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you.

To learn more about our values and our culture, visit Vans Careers or www.vans.com.

What will you do?

As a member of Vans’ Global Analytics & Consumer Insights department within the Global Strategy & Transformation function, the Manager, Global Consumer Analytics generates global insights that drive Vans’ brand strategy with the goal of driving sustained growth in earned, profitable revenue. You will closely partner with global and regional teams that span consumer insights, marketing, merchandising, planning, finance, stores and eCommerce, and collaborate with data and analytics experts within Vans and VF’s central functions to deliver robust, actionable insights.

In this consultative role, you will ensure that insights are created with the consumer in mind, to inform data-driven decisions that enhance consumer acquisition, engagement, and retention of our consumer base, ultimately expanding consumer lifetime value (CLV).

This role focuses on leveraging data & insights to fuel growth, combining deep analytical skills, strategic foresight, and the ability to influence cross-functional teams. By identifying actionable insight and unlocking growth opportunities through the lens of consumer value, you will play a key role in shaping Vans’ consumer-centric culture and growth agenda.

You possess strong analytical and story-telling skills, a deep curiosity in consumer behavior, a solid understanding of retail business dynamics, and the ability to take part in digital and data upskilling to help the organization develop a data-informed approach to strategic business decisions.

This role reports into the VP, Global Analytics & Consumer Insights and is located in Costa Mesa, CA. Since building effective relationships across various partners will be crucial for success, this is a hybrid role with the expectation to spend at least three days in the office.

As the Global Consumer Analytics Manager, you’ll be a key architect of Vans’ data-driven transformation. Your insights will directly shape global strategies across product, marketing, retail and digital, helping Vans stay ahead in a rapidly evolving consumer landscape.

Let’s break down that day-in-the-life a bit more.

• Listen to and understand business partners’ reporting and insights needs.
• Partner with regional analytics teams to create standards for reporting/analyses to enable globally consistent tracking of business trends and facilitate the global amalgamation and translation of the regional data into global insights.
• Conduct analyses by querying cloud-based data warehouses and other data sources, leveraging SQL and other analytics methods.
• Develop and maintain dashboards and self-service tools to democratize access to key performance metrics across the organization.
• Proactively generate forward-looking recommendations to unlock growth opportunities, presenting findings and actionable strategies to leadership teams.
• Identify actionable insights, and recommend strategies to optimize consumer-driven value creation derived from translating and illuminating
  • revenue trends (e.g., sell-in/sell-out, key selling seasons, regional differences, …)
  • consumer trends (e.g., acquisition/retention, CLV drivers, shopper journey, voice of the consumer, demographic/segment profiles, …),
  • product/merchandising patterns (e.g., purchaser profiles, market basket analysis, product lifecycle, …),
  • marketing analytics (e.g., interpretation of MMM, marketing ROI, social brand signals, search trends, …) and
  • channel health (e.g., store & digital traffic, conversion, …)
• Partner with consumer insights and central analytics functions to understand and incorporate broader market tre