Dickies: Senior Manager, Digital Content and Experience

For over a century, Dickies has been worn by those forging their own path to shape the world we live in. We celebrate the can-do spirit of tradespeople, skaters, and doers who continue to put their trust in us. And we’re ready for the next 100 years of rolling up our sleeves alongside them, creating styles that work as hard as they do.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team dedicated to those people that work hard and play harder, Dickies just may be the place for you.

To learn more about our values and our culture, visit Dickies Careers or www.dickies.com.

Senior Manager, Digital Content & Experience  

What will you do?

A day in the life of a Senior Manager of Digital Content & Experience at Dickies looks a little like this. 

This role will mentor and coach cross-functional teams to evolve digital practices to deliver high-quality customer experiences. This is a leading role in defining the roadmap to realize Dickies strategic vision through the conceptualization, facilitation, and design of engaging digital frameworks and experiences. Key ownership role in shaping the digital design strategy Dickies.com. Responsible for building a customer-centric shopping experience - at the intersection of content, commerce, and technology - to help customers find and buy products in the channel. This position reports to the Senior Director, Digital. 

Let’s break down that day-in-the-life a bit more. 

• Demonstrates a deep understanding of business objectives, defining site strategies to meet objectives, by translating into clear actionable steps.  Use KPI metrics to guide business priorities while maintaining customer satisfaction.   

• Deeply understand customer shopping behavior and preferences to focus on the end-to-end buying journey (from browse and search to checkout and post-purchase) through execution of A/B test agenda, including design, KPI definition, implementation, and measurement.  

• Evaluate best practices across web, marketplaces, and in-store environments, ensuring consistent practices are adopted across all platforms. You will be directly responsible for aligning business priorities, utilizing analytics as the voice of the customer and knowledge of competitive research to understand what is happening in the digital space.  

• Work Cross functionally with our growth marketing team to provide digital design strategies that drive subscriber conversion, increase repeat purchase and retention rates across our email, text and loyalty program customer bases.  

• Solution Orientation: Knowledge of techniques and tools that promote effective digital design and the ability to determine the solutions that resolve the problems in the best interest of the business. Ensure all the organization’s output/visuals are consistent with the overall creative guidelines and strategic commitments  

• Change Management: Ability to align the organization’s people and culture with changes in business strategy, organizational structure, technology, and business processes. Act as a change agent to implement and manage meaningful change initiatives that have material to the organization.  

• Partners with the VF UX leadership team to define the best practices and to ensure deliverables are consistent with the user experience design vision.  

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 8 years of experience and professional achievements. 

The foundation skills you will need in this position are:

• Advanced thought leadership and design vision skills, including advanced analytical, strategic, and conceptual design skills.  
• Strong ability to leverage metrics, optimization, and qualitative and quantitative research to inform and validate decisions.  
• Ability to inspire, develop, and coach team members.  
• Time management and prioritization skills; ability to manage multiple projects simultaneously, at various stages of their development.  
• Communication Skills: Strong verbal and written communicator with all levels of business leaders; ability to influence and cultivate strong relationships with key business stakeholders in the organization. Ability to read, write and interpret business and technical documents. Create and p