Manager, Third Party Originations (TPO) Marketing and Campaign Strategy

Exceed the expectations of our residential mortgage borrowers & business partners through superior service, simple processes, and effective communications.

We deliver on this mission by empowering our employees by encouraging and recognizing superior performance and innovative solutions, by promoting teamwork and divisional cooperation.
 

POSITION SUMMARY

The Marketing Manager, TPO (Third Party Originations) & Campaign Strategy will drive the strategy and execution of client-facing campaigns that increase engagement, retention, and loan submissions. Reporting to the Director of Wholesale Marketing, this role blends campaign leadership with content development, cross-functional collaboration, and compliance oversight. This person will play a key role in elevating the Newrez brand through digital marketing initiatives, content creation, and event support.

DESCRIPTION

Duties and Responsibilities

• Lead strategy and execution of client-facing email, social media, and digital marketing campaigns that deepen engagement across mortgage brokers, correspondent lenders, and wholesale originators—driving measurable lift in activation and retention.
• Own and optimize campaign calendars to align with sales goals, product launches, and business priorities across both Wholesale and Correspondent divisions.
• Craft compelling, channel-specific messaging tailored to the unique needs of brokers and correspondent clients, reinforcing Newrez’s value proposition and differentiators.
• Collaborate cross-functionally with Sales, Product, Legal, and Creative teams to deliver accurate, timely, and high-impact marketing initiatives that reflect brand standards and regulatory compliance.
• Analyze campaign performance through A/B testing, engagement metrics, and conversion data to continuously refine strategy and improve ROI across both channels.
• Deploy segmentation and personalization strategies to enhance relevance, boost engagement, and increase wallet share among broker and lender audiences.
• Support integrated marketing efforts including social media, email content, sponsorships, and event activations tailored to Wholesale and Correspondent audiences.
• Provide strategic insights to leadership on how marketing can elevate the broker and lender experience, strengthen relationships, and drive business growth across TPO channels.
• Performs related duties as assigned by management.

Qualifications and Education Requirements

• Bachelor’s degree in marketing, Communications, Business, or related field.
• 5+ years of marketing experience, including campaign strategy and content development (financial services or B2B preferred).
• Experience with segmentation, personalization and lifecycle campaign optimization.
• Strong familiarity with marketing automation and CRM platforms (Salesforce, Marketing Cloud, AMP, Total Expert, etc.)
• Prior experience in mortgage lending preferred but not required.

Skills, Abilities, and Knowledge

• Strong understanding of campaign strategy, content development, and lifecycle marketing.
• Familiarity with segmentation, personalization, and A/B testing to optimize engagement.
• Ability to balance big-picture strategy with hands-on campaign management.
• Strong copywriting and messaging skills; ability to simplify complex information for broker audiences.
• Analytical mindset with the ability to translate campaign performance data into actionable insights.
• Strong collaboration skills and proven success working cross-functionally with Sales, Product, Compliance, and Creative teams.
• Excellent project management and organizational skills, with experience managing multiple priorities in a fast-paced environment.
• Proficiency with CRM and marketing automation platforms (i.e.. Salesforce, Marketing Cloud, etc.)
• High attention to detail, accuracy, and quality control across all marketing deliverables.
• Knowledge of marketing compliance laws and standards (CAN-SPAM, TCPA, etc.).
• Excellent verbal and written communication skills; comfortable presenting ideas and recommendations to leadership.

Additional Information:

While this description is intended to be an accurate reflection of the position’s requirements, it in no way implies/states that these are the only job responsibilities. Management reserves the right to modify, add or remove duties and request other duties, as necessary.

All employees are required to have smart phones that meet Company security standards with the ability to install apps such as Okta Verify and Microsoft Authenticator. Employment will be contingent on this requirement.