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Director of Marketing

Prestige Consumer Healthcare
United Statesfull_timeVerifiedPosted 24 Nov 2025
💰 $225,000/yr($195,000/yr$225,000/yr)

About the role

Job Title: Director, Marketing                                                                                                      Reports To: VP 

Prestige Consumer Healthcare exists to help people care for themselves and those they love through trusted brands, purposeful innovation, and an unwavering focus on quality. As one of North America’s largest independent OTC companies, we carry a legacy of empowering consumers and a vision for shaping the future of everyday health and wellness.

The Director of Marketing is the entrepreneurial engine behind the Skin & Baby portfolio leading iconic brands like Compound W and Nix while unlocking the potential of four emerging brands. This role blends strategic foresight with business ownership, financial acumen, deep consumer understanding, and creative problem solving. It requires a leader who thrives in complexity, influences with clarity, and inspires teams to deliver meaningful impact.

This leader oversees two Brand Managers and plays a pivotal role in shaping both the near-term performance and long-term vision of the portfolio.

MAJOR RESPONSIBILITIES / ACTIVITIES

Portfolio Leadership
  • Set a bold, insight-led vision for the Skin & Baby portfolio with clear near and long-term milestones and a plan that turns strategy into measurable actions.
  • Balance the discipline of delivering in-year objectives with curiosity and ambition to imagine, test, and build the next wave of growth.
  • Lead the long-range strategic plan, integrating multi-year financials, innovation pipelines, competitive insights, and operational realities into a compelling roadmap for sustainable success.
  • Guide the LE process with disciplined financial ownership—simplifying the complex and enabling confident decision-making across the business.

Team Development
  • Be a visible, energizing leader who builds trust, elevates cross-functional collaboration, and champions a culture of continuous improvement.
  • Mentor and develop Brand Managers with intention, expanding their capabilities and accelerating their growth.
  • Conduct performance assessments and provide clear coaching and corrective action when needed.

Brand Building & Consumer Insights
  • Lead annual marketing planning with an insight-first mindset, uncovering the consumer motivations, tensions, and cultural trends that unlock brand and category growth.
  • Turn insights into powerful, integrated marketing strategies that move hearts, minds, and business metrics.
  • Inspire breakthrough creative thinking across the portfolio—ensuring each brand has a distinct, emotionally resonant point of view.
  • Build modern, effective 360 marketing plans.
  • Foster strong, agile agency partnerships that help elevate brand storytelling and sharpen execution.

P&L Ownership & Financial Leadership
  • Fully own the Skin & Baby P&Ls, making timely decisions that strengthen both top-line growth and bottom-line performance.
  • Set ambitious yet grounded AOP objectives, clearly articulating priorities and trade-offs to senior leadership.
  • Oversee budgets with rigor and transparency, tracking monthly results, and acting with agility to shift spend towards proven activities.
  • Monitor product contribution margins and identify opportunities to create value and expand profitability.

Sales Partnership
  • Build a powerful, collaborative relationship with Sales through shared goals, mutual accountability, and delivering winning results with retailers.
  • Lead the development of compelling, data-backed selling stories that spark retailer excitement, build belief, and expand distribution.

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Company

Prestige Consumer Healthcare

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