Director, Omnichannel Enablement Lead

Job title: Director, Omnichannel Enablement Lead

Location: Cambridge, MA

About the job

Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world.  

The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication.

The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.

The NA GTMC OC team has been created to:

• Unlock true cross-brand omnichannel marketing capability and integrating innovations that accelerate brand marketing outcomes

• Free up capacity in marketing teams to focus on brand and content strategy

• Accelerate and standardize omnichannel operations processes

• Improve sharing of best practice

• Clarify accountabilities for day-to-day marketing activities, as well as long term improvement efforts

• Realize efficiencies and economies of scale across the North America and Global marketing organizations

Job Description:

The NA Omnichannel Enablement Director role is accountable for key processes that transform the brand’s customer engagement plans into high performing HCP and Patient omnichannel campaigns, with a focus on speed-to-market, innovative capabilities, and continuous improvement.

This person will oversee enablement leads assigned to each indication business unit are responsible for the cross-indication strategy and portfolio synergies. They will be the primary day-to-day contacts for brand partners and will be responsible for the end-to-end development and execution of an integrated HCP and/or Consumer engagement plan for US brands to maximize the impact of marketing campaigns, achieve target KPIs, and drive a customer experience aligned to the wider omnichannel ambition. The Director will ultimately be responsible for core capability roadmaps aligned with the brand and GTMC vision and ensure scalability and relevancy across the book of business.

About Sanofi 

We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives. 

Main Responsibilities:

• Execute a comprehensive analytics-driven Omnichannel Enablement strategy, aligned with key stakeholders and driving to the wider Omnichannel vision

• Effectively pull through customer engagement plans and omnichannel journeys

• Co-create with orchestration analytics colleagues to integrate data insights relevant to orchestration objectives and ensure consistency with core Key Business Questions and deliverables

• Develop and drive a mechanism to identify, prioritize, and coordinate delivery of omnichannel capability initiatives, prioritizing initiatives that drive significant value for brands and align with the wider omnichannel vision

• Establish core working rhythm with web, media, social, print, and other channel colleagues to create effective content pull through processes, ensuring fast speed-to-market

• Ensure continuous monitoring and adaptation of omnichannel campaigns to achieve marketing objectives, advising brands on effective tactical shifts

• Advise brands on the development of their customer engagement strategies and plans, ensuring seamless pull through to orchestration and helping brands achieve the highest return on marketing investment

• Design and deploy new analytics-driven capabilities that enable personalized interactions at every stage of a customer journey

• Manage key third parties and external vendors to ensure sufficient capability and capacity to execute brand omnichannel campaigns, and to explore new, innovative capabilities