Senior Events Manager

WHO ARE WE?

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.

Role Mission

Own and execute high-impact internal and external events that drive business strategy, enhance employee engagement, and strengthen the brand of Launch Potato and its portfolio companies. You are a partner to the executive team, ensuring seamless execution, measurable ROI, and a world-class experience for both internal teams and external stakeholders.

Must Have

• 5+ years experience in event management, corporate event execution, or trade show operations.
• Tech-savvy; proficient in Google Sheets/Excel, Google Docs/Word, instant messaging tools like Slack, budget tracking.
• Experience working with executives; ability to clearly communicate, anticipate needs, and prioritize according to business strategy.
• Strong budget management, vendor negotiation, and cost-optimization experience.
• Proven ability to tie event strategy to business goals and cross-functional team success.
• Ability to distill information into clear, concise reporting.
• Ability to navigate high-pressure situations, proactively solving challenges in real-time.
• Data-driven with ability to analyze event ROI metrics, survey data, and lead conversion impact.
• Experience creating marketing collateral and swag.
• Highly organized and self-motivated.

Key Outcomes

High-Impact Event Execution

• Work with Executive Team to understand business strategy and "the why" behind our events strategy.
• Plan and execute all external and internal events, ensuring seamless operations and measurable business impact.

Continuous Improvement of Company Culture

• Meet or exceed internal employee event satisfaction metrics.
• Plan and execute office on-sites, off-sites, and team-building events (in-person & virtual) that strengthen company culture.

Strategic Business Alignment

• Collaborate with Sales, Marketing, and Leadership to ensure events contribute to sales/marketing goals like lead generation, brand awareness, and revenue growth.
• Implement pre-show planning and post-event analysis to optimize trade show outcomes.
• Establish data-driven metrics to track event success and continuously improve strategy.

Budget & Financial Accountability

• Own and manage the annual event budget, working closely with the Finance Team.
• Ensure cost-effective events execution and expense tracking.
• Negotiate vendor contracts to optimize spend and increase event value.
• Keep budget variance within 5% of projections, providing data-backed justifications for investments.

Office Champion

• This role is required to be local to our Delray Beach HQ in-office 5 days per week, with flexibility as you grow in your role.
• Ensure a welcoming and organized HQ experience for employees, guests, and stakeholders (e.g., new hire training, team on-sites, client meetings, etc.).
• Serve as the primary liaison for team office visits, in-office experience, and engagement initiatives.
• Assist with office admin, working closely with Executive Assistant to manage tasks (be the face of the office, receive packages, greet visitors, organize team lunches).

Operational Efficiency & Scalability

• Develop repeatable processes to streamline event planning and execution.
• Reduce operational bottlenecks to support the goals of other departments.
• Continuously refine workflows to improve efficiency and event outcomes.

Travel Requirements:

• Travel may be required up to 8 times per year.

Key Competencies

• Ownership & Accountability – Take full responsibility for event success, proactively solve problems, and ensure seamless execution.
• Strategic Thinking & Business Impact – Align events with company goals, leverage