Coordinator, Marketing Strategy

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

Job Description:

The Universal Television Entertainment Group (UTEG) is looking for a marketing strategist to join our team – a detail-minded and collaborative team member who’s passionate about how entertainment brands connect with audiences and show up in culture. In this role, you’ll work with the Manager, Marketing Strategy to support the evolution of the Peacock brand, ensuring it is represented consistently across campaigns and content. You’ll be a big part of the team that connects audience insights and creative ideas to brand priorities, helping keep projects moving forward and making sure everyone has the information they need to deliver their best work. In addition to assisting with day-to-day marketing strategy support and administrative functions, you’ll serve as a department liaison to partners across Peacock, NBC, Bravo, and NBC Sports.

The Person:

You’re energized by the idea of connecting strategy to storytelling that audiences love. You’re organized, proactive, and ready to jump in wherever you can to help – whether that’s pulling insights, building presentations, or keeping timelines straight. You adapt quickly, collaborate easily with different personalities and disciplines, and aren’t shy about asking thoughtful questions. You keep things moving forward with a positive, solutions-oriented mindset. 

Responsibilities include, but are not limited to:

• Support the development of strategic briefs and presentations, gathering inputs from multiple stakeholders.
• Coordinate with Decision Sciences to collect and synthesize data, insights, and trends influencing Peacock’s brand positioning approach.
• Compile and summarize competitive and industry research to help inform brand and marketing strategies.
• Help manage the workflow that ensures marketing teams and campaigns align with foundational brand priorities and pillars, keeping timelines and approvals on track.
• Organize and maintain consumption and engagement vitals on key franchises, shows, and events, making it easy for team to quickly access relevant insights and updates.
• Provide administrative support for the team and the Vice President, Marketing Strategy, including scheduling meetings, agenda preparation, materials distribution, and document management.

Qualifications

Basic Requirements:

• • 1-2 years of relevant experience in marketing, media, communications, data and analytics, or related field.
  • Strong written and verbal communication skills, with the ability to organize information clearly.
  • Proficiency in Microsoft Office, as well as Keynote for Mac (or willingness to learn it).
  • Comfortability managing multiple tasks simultaneously, in which no task is too big or small.
  • Curiosity and willingness to learn new tools and processes.
  • Demonstrated interest in entertainment, streaming, and brand marketing.
  • Strong work ethic, with a dedication to excellence and exceptional attention to detail.

Desired Characteristics: