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We are building experiences to advance the industry in how digital can be used to drive customer acquisition in the Medicare Advantage space. We are aggressively driving new digital capabilities, new ways of working, and employing next-gen technology to revolutionize how Medicare Advantage is sold. This role is part of this expanding Digital organization and will be critical in our growth plans. The Principal Product Manager Leads all phases of the product life cycle, from inception to introduction into the marketplace, by developing products to meet specific customer needs and achieve specific cost and success outcomes. Works with senior executives to develop and drive segment or enterprise-wide functional strategies.

Key Responsibilities:

• Develop the vision and roadmap for the platform and capabilities for this exciting new product, including functionality, performance, results criteria, evolution, and lifecycle, all towards innovatively and aggressively growing our eCommerce acquisition channel.

• Provide strategic thought-leadership as a subject matter expert within Enterprise Growth and with partner organizations in the enterprise, on approaches to best-practices in Product Management.  Be a leader in how Product Management at the company should be done.

• Assess the business and consumer impact of various options and collaborate with the engineering, design, marketing, and sales teams to build business cases, requirements/services, and determine the best prioritization, technical implementation method, and schedule.

• Establish hypotheses that enable our eCommerce channel to test, learn, and iterate with high speed, enabling supercharged business growth.

• Establish success measures/product/feature KPIs and maintain a deep understanding of the needs and goals of consumers and business to develop requirements, data and features needed to deliver on a best-in-class digital experience.

• Proven ability to lead cross-functional teams through influence versus direct management; excellent interpersonal skills.

• Leverage User Experience Design Thinking and Agile Methodology to deliver and create an intuitive product experience.

• Structure and lead meetings, clearly communicate expectations, and ensure that stakeholders are adequately updated on progress and milestones

Required Skills

Curiosity and Empathy

Curiosity and a human-centered approach will drive the Product Manager to find relevant data and turn it into information that can help improve their products. They will be consumer-obsessed and driven to have proven solutions to consumer problems before adding work to the product roadmap. 

Commercially focused

The Principal Product Manager will have a strong commercial focus, finding the intersection of customer desires, value to the business, and technology feasibility, with the primary goal of growing the insurance eCommerce business.

Strategic planning

The Principal Product Manager needs the ability to see the big picture, then use that ability to set plans and goals for their cross-functional team. The ideal candidate will have the ability to navigate through disruptive technologies, new competitors and fast-changing customer expectations to create a product strategy that is backed by data and consumer needs. The Product Manager will also create the strategic plan that is required to execute on the strategic vision.

Value Determination and Prioritization

The Principal Product Manager will have excellent skills at assessing value and understanding feasibility to determine how to sequence the product roadmap. This includes prioritization at multiple altitudes including epic, feature and story roadmaps and backlogs. 

Data Obsessed

Digital product managers have an advantage over product managers who oversee physical products. They can track how people use their products and learn what’s working and what isn’t. Digital product managers must become skilled at reading and interpreting these product analytics. Because they must leverage these insights into the ability to improve their products.

Communication

Communication is a key skillset needed in the Principal Product Manager role. The person must be able to story-tell both orally and in written form so the audience is clear on the needs, message and importance of the digital work. Demonstrating these skills involves conveying information in a simple, easy to understand manner without losing the core message.

Use your skills to make an impact
 

Qualifications

• Natural leadership