Strategic Partnership Associate

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The University of Massachusetts Global (UMass Global) is a private, nonprofit affiliate of the University of Massachusetts. Accredited by WASC (Western Association of Schools and Colleges), the university offers undergraduate, graduate, credential, and certificate programs designed to be relevant to more than 90 career paths. UMass Global has ranked consistently among the best in the nation by U.S. News and World Report.

Responsible for managing and retaining account relationships and will evaluate new business opportunities to grow account base. Oversees account relationships for both parent and sub-accounts for the purpose of growing first time students. Accounts will be within an assigned “vertical” such as: P12 Education, business, healthcare, IT, etc. Ensures conformance with University policies and procedures, and public law.

TYPE OF SUPERVISION: 

Receive general supervision from the Director of Strategic Partnerships.

• General Supervision — indicates that the incumbent performs a variety of duties; some of which may be complex duties within established policy guidelines; and receives occasional supervision.

POSITION DUTIES AND RESPONSIBILITIES:  

ESSENTIAL FUNCTIONS: 

Outreach and Partner Development:

• Responsible for meeting revenue and enrollment goals for each account and is responsible for the overall growth and development of those accounts.

• Represent UMass Global as a subject matter expert for the assigned vertical.  Understand industry trends and know how they affect the relationship between UMass Global and assigned accounts.

• Support and execute strategic plan to nurture, retain, and grow local and national partnership accounts in specified industry verticals.

• Work with Director of Strategic Partnerships of assigned vertical to create goals for new account growth, campaigns and opportunities within key accounts, and overall student enrollment.

• Develop and employ performance measurement systems to evaluate and monitor individual performance toward goals.

• Collect and report outcome metrics to the Director of Strategic Partnerships within the assigned vertical and the Vice Chancellor, Partnerships.

• Travel to and meet with strategic partners off-site.

Planning and Organization:

• Accurately maintain Salesforce database with information pertaining to assigned accounts.

• Analyze data generated from Salesforce in order to enhance recruitment, yield strategies, and provide weekly, monthly, and session reports of actual performance versus targets

• Establish lead generation and conversion benchmarks, in conjunction with the Director of Strategic Partnerships in the assigned vertical.

• Perform other duties as assigned

POSITION SPECIFICATIONS AND REQUIREMENTS:

EDUCATION, EXPERIENCE, CERTIFICATION AND/OR LICENSES:

• Bachelor’s Degree in a field related to the assigned vertical is required, or an equivalent combination of education and experience.

• Five or more years of experience working in the assigned vertical that demonstrates industry experience in addressing problems, defining relevant issues, drawing sound conclusions, and making responsible recommendations, or sales management within the assigned vertical; to include experience in marketing, corporate outreach management, managing large customer base, results-driven sales or similar experience.

• Proven track record of success in delivering community and vertical account management and growth.

• Demonstrated project management experience in developing marketing and recruitment strategic plans.

• Experience working effectively with cross-functional teams.

ESSENTIAL KNOWLEDGE, SKILLS, AND ABILITIES:

• Effective networking and negotiation skills. Demonstrated ability selling to the C-suite (specifically Sr. HR, Superintendents, Transfer Office leadership) and developing educational partnerships with assigned vertical.

• Knowledge of and experience with all aspects of business development and proposal development. Must be able to answer a request for proposal for client relationship development and to instruct team how to do so.

• Knowledge of all educational/credential/licensure requirements within the assigned vertical. Must understand