Vice President, Content

Company Description

“If you can dream it, you can do it”- Walt Disney Publicis Imagine, a division of Publicis Media, is the newly assigned media agency for Disney+, Disney Parks, Experiences and Resorts as well as ESPN/ ESPN+. 

We are a bespoke agency created solely for Disney, made of the best talent within the Groupe as well as within the industry, with a sole focus of leading the change and driving businesses into the future. 

We also too believe that if you can dream it, you can do it. 

We are Publicis Imagine. Dreaming. Doing 

Job Description

Content Leadership: 

• Develop data-led innovation & content strategies across assigned client(s), leading to ownable consumer engagement opportunities across the media landscape.   
• Embody both creative story-telling and thought leadership capabilities with analytical and technical knowledge and skill to perform at a high level. Has a strong command of the overall content landscape from a brand communication and publisher perspective.  
• Lead the way in scouting & nurturing new ways to innovate for our client through nontraditional media places & spaces, with a focus on bringing forward ‘what’s next’.
• Support the total content & influencer practice across the organization, inclusive of thought leadership, sharing of learnings, staff development & mentorship, and innovation efforts. 
• Collaborate with media partners, IP holders, and/or talent to identify, create, customize and execute opportunities that deliver on specific client goals across channels.
• Build and maintain strong relationship with media partners to enable mutually successful negotiation outcomes, access to innovations, and white-glove campaign execution. 
• Lead project execution, campaigns, integrated sponsorships and content creation across linear, digital, streaming, social, print, event, interactive, and innovation platforms.
• Supervise the development, and monitoring of custom content & innovation executions, assuring quality control across implementation while mapping back to strategic intent.
• Facilitate collaboration with internal, publisher and client measurement leads to establish and report on program KPIs and drive optimization efforts 

• Collaborate with Strategy, Investment, Search and Analytics teams to create integrated marketing solutions driving measurable ROI. Extend collaboration with other departments or disciplines to create opportunity and drive growth. 
• Participate in new business pitches as Content/Innovation lead when required 

Client Management: 

• Serve as client contact for all content and creative, regularly presenting recommendations and results to clients via formal & informal channels 

• Build strong relationship with client team leads, continuously showcasing Zenith’s content strengths, thought leadership, innovation capabilities, critical thinking and problem-solving abilities 

Team Leadership and Development: 

• Lead a team of Directors, Managers and Associates. Support, direct, mentor team to ensure individual, team, and client success.  
• Embraces and encourages a culture based on cross team work, communication, collaboration, and innovative curiosity 

• Brings content knowledge and supports trainings for all members of the team.  
• Motivates, leads, and manages internal teams (Strategy, Biddable, Video, Search and Analytics teams), working collaboratively to plan, execute and optimize campaigns that meet objectives 
• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members; conducts performance reviews for direct reports, helping them to further grow in their career 
• Support greater Zenith Content practice as well as Publicis Media Content & Innovation practice by attending all meetings, trainings, etc. 

Qualifications

• B.A. or B.S. in Marketing, Advertising or related field  
• 8-10 years of content, creative, marketing experience 
• Knowledge and understanding of the production process for all mediums, including what it takes to deliver first-to-market

• Solid relationships with marketing, creative and production teams at marketplace partners as well an independent third parties 
• Knowledge of social listening tools to aid in content strategy development (Netbase, Google trends, GWI, etc…)  
• Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills 
• Must be hard-working, resourceful and thrive in a fast-paced environment 

Additional Information

Compensation Range:  $153,000 - $1