Associate Director, Access Marketing Strategy and Experience

By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.

Job Description

About the role:

The Associate Director, Access Marketing Strategy and Experience, offers a unique opportunity to shape the access experience for an important launch and Takeda’s first commercial footprint in Dermatology. As a key member of the Dermatology brand team, you will lead strategies that establish perceptions of product access within the Dermatology community and enhance market access acumen across the commercial organization. You will define the access-intentional communications strategy, field readiness, and community engagement efforts that prepare Takeda to meet patient needs in plaque psoriasis, a highly managed and competitive therapeutic area.

You will report to the Director, Head of Access Marketing

How you will contribute:

Communications Strategy and Business Planning

• Lead promotional strategy for product access, with a primary focus on channels that engage with providers and provider entities
• Lead marketing strategies supporting product trial and pre-prescription engagement
• Set access-intentional learning objectives for market research, competitive intelligence and industry trend tracking that support access strategy
• Communicate effectively with stakeholders to ensure alignment with business objectives
• Manage product planning, development, and P&L activities in partnership with marketing counterparts
• Manage creative agency to develop and distribute promotional materials
• Set objectives, delegate tasks, and ensure operational success, with reviews by senior management
• Influence organizational goals and policies through strategic marketing initiatives
• Independently develop and communicate value propositions and business cases in routine and moderately complex situations with minimal guidance
• Demonstrate strong leadership and communication skills with a high level of influence and trust
• Demonstrate excellent interpersonal skills, including coachability, receptiveness, responsiveness, and flexibility in interacting with both internal and external collaborators

Field Readiness and Access Acumen

• Lead marketing plan to upskill organization on access acumen, capabilities and market access environment
• Lead and manage cross-functional teams to enhance performance and collaboration

Community Engagement

• Lead access marketing engagement with external advisory groups and partner organizations
• Influence organizational goals and maintain frequent communication with peers and customers

Minimum Requirements/Qualifications:

Required:

• Bachelor’s degree is required
• 8+ years of commercial biopharmaceutical experience, including substantial expertise in market access-related channels
• 2+ years in leadership roles with increasing responsibility, demonstrating progressive experience in marketing or sales within the biopharmaceutical industry
• Experience leading strategic initiatives with enterprise-level visibility and impact
• Experience in brand/product management, guiding brand positioning and partnering with field-based teams to deploy effective access communications
• Fully independent in influencing others, capable of applying advanced techniques in complex situations and leading strategic initiatives
• Independently applies managed care concepts in routine situations, with a comprehensive understanding of its principles and minimal guidance
• Must have strong leadership skills with an ability to set direction, generate commitment, identify, an