Assistant Director of Strategic Brand Development, Women's Basketball

Job Posting Title:

Assistant Director of Strategic Brand Development, Women's Basketball

----

Hiring Department:

Intercollegiate Athletics

----

Position Open To:

All Applicants

----

Weekly Scheduled Hours:

40

----

FLSA Status:

Exempt

----

Earliest Start Date:

Sep 02, 2025

----

Position Duration:

Expected to Continue

----

Location:

UT MAIN CAMPUS

----

Job Details:

General Notes

Assistant Director, Associate Director, or Director title may be offered based on the candidate that is hired. Additional hours will be required to include early mornings, evenings, weekends, and holidays. Travel will be required. This job is not suitable for remote work and is expected to work regular on-site hours.  

Purpose

Develop and lead programming to successfully enhance Texas Women’s Basketball student-athlete personal brands.  Educate Women’s Basketball student-athletes’ understanding of NIL, personal brands, and market value.  Facilitate connections with student-athletes and community members to promote community engagement and student-athlete brand building.  

Responsibilities

• Develop a nationally-recognized student-athlete brand development program by providing leadership, strategic direction and oversight of education programming and events for student-athletes, including brand building, social media responsibility, financial literacy, professionalism, media training, relationship building, interest and values assessment.

• Assist current student-athletes in understanding their market value developing strategies to elevate their brands while discussing the available resources and tools to maximize opportunities.

• Actively participate in recruiting and educating prospective student-athletes on applicable rules and policies for student-athlete NIL activities and the available programs and resources provided by Texas Athletics.

• Facilitate connections between student-athletes and external parties in accordance with NCAA guidelines. 

• Identify and build collaborative partnerships and relationships across the University and with external partners to deliver programs in support of student-athlete brand development and engagement. 

• Participate in fundraising efforts to support Texas Athletics and any other third-party entities as permitted under NCAA guidelines. 

• Ensure women’s basketball student-athlete NIL activities and partnerships comply with Texas NIL law and NCAA, Conference and Texas Athletics NIL policies and procedures. 

• Assists the Head Women's Basketball Coach, the Associate Head Coach, the Assistant Coaches and other support staff members with other duties as assigned.  Drive a UT or rental vehicle on and/or off campus.

• Consistently exemplify the core values and quality service standards of Texas Athletics. Always act ethically. Proactively seek guidance when unsure or unclear of a law, rule or policy applicable to you or your department/sport program. Actively participate in assigned education and training programs. Comply with all laws, policies, rules and regulations set forth by the Board of Regents of The University of Texas System, The University of Texas at Austin, NCAA, Conference, or other governing body, including state and federal laws. Annually obtain prior written approval and report all outside activities and outside income. Report knowledge of, or reasonable cause to believe, violation(s) of state or federal laws, policies, rules, or regulations of the University, Conference, or NCAA to IA ARMCS or IA HR. Fully cooperate with any investigation by providing complete and accurate information when requested to do so by Texas Athletics and/or the NCAA and do not influence others in any way during an investigation. In compliance with Title IX of the Education Amendments of 1972 and Texas Education Code Sec. 51.252, this position may be a Non-Confidential Employee as defined by University policies on Sex Discrimination, Sexual Harassment, Sexual Assault, Interpersonal Violence and Stalking.  As a Non-Confidential Employee, individuals employed in this position will report incidents of such prohibited conduct to the University’s Title IX Coordinator or Deputy Title IX Coordinator as required by applicable law or University policy. An employee who does not report an incident or who makes a false report is subject to termination and may be charged with a criminal offense (Class A or Class B misdemeanor). For more information about employee responsibilities under Title IX, including information about confidential employee reporting exceptions, please visit the Title IX website at h