Associate Digital/Social Marketing Specialist
MedtronicAbout the role
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
We are seeking a Digital Marketing Specialist who is passionate about digital marketing. If you're organized; adept at understanding how to use digital platforms to engage an audience and able to analyze analytical insights that drive optimization, this may be the right fit for you. This person will collaborate with the OU Integrated Marketing team and the larger marketing organization to help plan, execute, and optimize digital marketing campaigns and activities across multiple channels (e.g., email, social media, programmatic, CTV, etc.) to drive brand awareness and product preference. This is an excellent opportunity for an early-career marketer looking to develop skills in digital marketing channel strategy, digital campaign analytics + execution and optimization, and cross-functional collaboration.- Careers that Change LivesThe successful candidate will understand and keep up with industry trends for all digital channels including email, paid search, display, social media, and web. Additionally, they should be a strong communicator with the ability to cross-functionally collaborate with multiple stakeholders. This role offers hands-on exposure to multi-channel digital campaigns, agency partnerships, and cross-functional collaboration, with growth opportunities deeper into digital marketing strategy or other integrated marketing style roles.A Day in the Life
- Develops outright, or in partnership with others, compelling digital and social media strategies to promote the organization's products and services through digital channels.
- Establishes, maintains and updates stakeholder centric digital experiences, including the identification, selection and deployment of platforms, tools and applications that deliver on strategic programs and campaigns.
- Develops promotional programs and campaigns designed to achieve defined business objectives with target audiences via digital channels.
- Utilizes search engines to maximize Medtronic content utilization and visibility.
- Establishes and manages the relationships with search engines and third party sites as required and in accordance with company policies and governance structures.
- Manages the implementation and measures performance of digital programs, content and key stakeholder digital engagement results and develops insights into customer's digital behaviors.
- Develops and manages social media channels and social media campaigns to build stakeholder engagement.
- Establishes and maintains enterprise digital standards, policies and governance.
- Manages digital consultants, agencies and vendors.
Must Have:
Bachelor's Degree
Nice to Have:
Digital Marketing experience (email, social media, paid search, web)
Agency experience
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
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