Sr Manager Marketing Strategy
OctapharmaAbout the role
Want to Expand
your career-development potential,
your ability to help donors and patients,
and your access to professional opportunities?
We’re growing fast.
[You can, too!]
There are so many ways Octapharma Plasma can enhance your life and your career. Our strong growth is creating great learning and career development opportunities throughout our company, and especially our donation centers. Because you’re someone who loves to learn, enjoys people, and has a real heart to help, we encourage you to join us as a:
Sr. Manager, Marketing Strategy
This is What You’ll Do:
- Lead the development and execution of comprehensive marketing strategies that align with overall business objectives and drive long-term growth.
- Oversee market research efforts to assess trends, competitive dynamics, and consumer behavior, ensuring data-driven decision-making.
- Direct the planning and implementation of high-impact, multi-channel marketing campaigns, maintaining brand consistency across all touchpoints.
- Analyze performance metrics and KPIs to assess the effectiveness of marketing initiatives, providing strategic recommendations for optimization and growth.
- Manage and allocate the marketing budget to maximize ROI and ensure efficient use of resources across all channels and campaigns.
- Define and refine brand positioning strategies that strengthen market presence, customer loyalty, and differentiation from competitors.
- Partner closely with marketing leadership, operations, operational excellence, and analytics teams to ensure alignment between marketing strategies and business goals.
- Guide the identification and segmentation of key customer groups, tailoring marketing strategies to effectively engage each segment.
- Oversee digital marketing innovation, working with SEO, SEM, paid media, email, content marketing, and social media team strategies to drive engagement and conversion.
- Keep the organization at the forefront of marketing innovation by staying ahead of industry trends, new technologies, and best practices.
- Mentor and develop a high-performing marketing manager, fostering a culture of creativity, accountability, and results.
This is What It Takes:
- Minimum of a Bachelor’s degree in Marketing, Business Administration, or a related field. Master’s degree or MBA is a plus.
- 5+ years of experience in marketing strategy, brand management, or a similar role.
- Proven ability to develop and implement successful marketing strategies.
- Strong analytical skills with the ability to interpret data and make strategic decisions.
- Strong attention to detail, ensuring the accuracy and effectiveness of all marketing deliverables.
- Ability to manage multiple projects and priorities in a fast-paced environment.
- Proficiency in marketing software (e.g., Google Analytics, CRM platforms).
- Strong communication and interpersonal skills.
Do Satisfying Work. Earn Real Rewards and Benefits.
We’re widely known and respected for our benefits and for leadership that is supportive and hands-on. Managers who truly want you to grow and excel.
- Formal training
- Outstanding plans for medical, dental, and vision insurance
- Health savings account (HSA)
- Flexible spending account (FSA)
- Tuition Reimbursement
- Employee assistance program (EAP)
- Wellness program
- 401k retirement plan
- Paid time off
- Company paid holidays
- Personal time
More About Octapharma Plasma Inc.
With donation centers and team members throughout the U.S., Octapharma Plasma, Inc. collects plasma to create life-saving medicines for patients worldwide. We are growing at an impressive pace, and so is the positive impact of our work. Our community relies on teamwork, compassion, and expertise to get things done the right way, while making a meaningful difference in the lives we touch.
Interested? Learn more online and apply now at:
octapharmahiring.com
And if you know someone else who’d be a great fit at Octapharma Plasma, Inc., please forward this posting along!
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s