Head of Brand Marketing

Location: Gig Harbor, WA (On-site only — no remote, no exceptions)
Reports to: Founder & CEO
Compensation: $180,000/yr + medical/dental/vision, matching 401(k), paid vacation, and more
Role Type: Full-time, Exempt

*Must be able to travel up to 10% of the time

*Relocation assistance is available for this role

A note from our Founder before you dive in.

Farmgirl Flowers started in my apartment 15 years ago with a stack of burlap, a few buckets, and a belief that flowers could be more honest, more beautiful, and more meaningful than what was out there. We’ve grown a lot since then — but we’ve never stopped caring about how we do things.

This role exists because we’re at a moment where the next chapter in our story is unfolding in real time. We’re building our first-ever Farm Quarters, growing some of our own flowers for the first time, and shaping the future of the company in a very tangible, hands-on, and long-term way. I’m looking for someone who’s excited to be in it — documenting, shaping, and sharing this chapter as it happens.

I care deeply about integrity, quality, and people who do what they say they’ll do. I’m looking for a creative leader with real depth and judgment who can dream big, execute beautifully, and bring ideas all the way across the finish line — without needing to be chased or constantly directed.

If you’re someone who loves building something real, telling stories with heart and intention, and rolling up your sleeves to do great work alongside a small, committed team, I’d love to hear from you.

— Christina

About the Role

Farmgirl Flowers is looking for an exceptional, hands-on Head of Brand Marketing to lead all brand and marketing for the company at a truly pivotal moment in our story.

This role owns the Farmgirl brand end-to-end — strategy, storytelling, content, creative, and execution — and will manage a small but mighty team. You’ll be responsible for how Farmgirl looks, sounds, feels, and shows up everywhere: campaigns, partnerships, email, social, packaging, customer experience, and the stories we tell as we build our Farm Quarters and the next chapter of the company.

This is not a “set the strategy and delegate” role. We’re looking for a do-er leader — someone who can think big, write beautifully, shape compelling visuals, make smart decisions, and still roll up their sleeves to get the work done alongside the team.

This role requires someone who takes ownership seriously — who does what they say they’ll do, follows through without reminders, and brings ideas all the way across the finish line.

You’ll work closely with our Founder & CEO and cross-functionally with every department at the company - from Product and Operations to Engineering and Customer Care. You’ll be deeply embedded in the day-to-day life of Farmgirl, documenting and shaping our story as it unfolds in real time.

If you’re professional, mature, wildly creative, and energized by building something meaningful with your hands — this role is for you.

What You’ll Do

Brand & Marketing Leadership

• Own and lead all brand and marketing for Farmgirl Flowers — strategy, execution, and results.

• Manage and mentor a small internal marketing team, setting clear priorities, high standards, and a culture of ownership and follow-through.

• Serve as the steward and protector of the Farmgirl brand — visual, verbal, emotional, and experiential — across every touchpoint.

• Ensure everything we put into the world feels intentional, beautiful, and unmistakably Farmgirl.

Storytelling (Visual + Written)

• Lead the storytelling of the Farmgirl brand — past, present, and future — with a strong point of view and emotional clarity and maturity.

• Personally contribute to and oversee writing across campaigns, brand narratives, email, web, launches, and key brand moments. Our tone is warm, authentic, and real — like talking to your best friend — so you’ll need to write with that same clarity, warmth, and ease.

• Shape and execute visual storytelling through photo, video, and on-the-ground documentation of our people, product, and Farm Quarters build.

• Identify meaningful moments worth sharing — not just adding to the already noisy marketing landscape.

Hands-On Creative Execution

• Lead and participate in content creation: photo shoots, video shoots, styling, copywriting, editing, and creative production.

• Oversee and contribute to seasonal and evergreen content calendars across social, email, web, and campaigns.

• Maintain and evolve bran