Digital Marketing Manager

Our Story:

 

Dover Food Retail (DFR) is a leading manufacturer of Display Cases, Specialty Products, Refrigeration Systems, Power Systems and Comprehensive Services; and leading our industry by Innovating What’s Next in glass doors and intelligent merchandising technologies that keep food safe under brands such as HillPhoenix and Anthony.

 

DFR is part of the Climate & Sustainable Technologies segment of the Dover Corporation® (NYSE: DOV). Dover is a diversified global manufacturer with annual revenues in excess of $7 billion.

 

DFR is built on creativity and customer-centric innovation delivered by people invigorated by a strong sense of responsibility to help our customers win in their marketplaces. The relationships we build with our customers are as important to our success as the products we manufacture. This collaborative environment delivers FRESH THINKING, reassuring our customers that they choose the best when they choose to work with the people of Dover Food Retail.

 

Job Title:        Digital Marketing Manager  

Location:        Conyers, GA or Remote              

 

What we’re looking for:

Dover Food Retail (DFR) has an exciting career opportunity for a Digital Marketing Manager.  This critical role is an integral part of the DFR Marketing Leadership Team.  DFR is the leading manufacturer of Display Cases, Specialty Products, Refrigeration Systems, Power Systems, Glass Doors and Comprehensive Services under brands such as Hillphoenix and Anthony.

What you’ll be responsible for in this role:

 

Reporting to the Sr Director of Product Management and Marketing, as the Digital Marketing Manager, you manage the strategic marketing efforts for DFR particularly focused on digital assets such as websites, social media, SEO and select digital initiatives around sales tools and technology. You will also develop current and future initiatives to enhance customer experience and improve the use of technology in our digital assets. Determining best use cases for utilizing Artificial Intelligence (AI) in the marketing and sales tool realm will also be part of this role.

At DFR, we look for people driven by a desire to contribute, challenged by the unknown and internally motivated to grow. You will have the opportunity to create something uniquely tailored to the needs of the business, partner with stakeholders to provide guidance and recommendations and drive critical projects to enable growth. These are the specific responsibilities:

• Manage marketing activities
• Successful launch of new offerings, ensuring appropriate marketing collateral, training and launch events are developed for both internal and external customers
• Support the Marketing Communications and the Channel Marketing teams to drive marketing communications activities for the business including web development, social media, SEO etc.
• Develop and implement comprehensive marketing plans focusing on growing sales and increasing profitability for the divisions supported.
• Identification of cross-selling opportunities that fully utilize the breadth of DFR’s product and service offerings.
• Manage small team on as needed basis to drive key business priorities.
• Coach and train colleagues within cross-functional teams.

What are the basic qualifications?

• Bachelor Degree in Marketing, Digital Marketing or similar.
• 8+ years of experience in the discipline of digital marketing, product marketing, strategic marketing and/or marketing communications.
• 4+ years of combined experience with digital assets such as web development, Artificial Intelligence (AI) and similar digital marketing and sales tools is essential
• Familiarity with marketing tools: CRM platforms (e.g. Marketo), SEO tools, Hootsuite for SoMe and Adobe Suite for graphics design. 

 

What are the preferred qualifications?

 

• Master’s degree in digital marketing, business or related field.