Leasing & Marketing Director

Overview
Keystone Bluffs, a 100-bed assisted living community, is conveniently located in Duluth, MN. It carries an impeccable reputation in the community and offers a wide range of services that allow its residents to age in place. We offer very competitive compensation, benefits, and the opportunity for rewarding career growth.

Job Details

• This position holds primary responsibility for the community’s move-ins and occupancy.
• Prepare, implement, and execute a quarterly strategic leasing and marketing plan, including forecasted average weekly numbers of inquiries/referrals, tours/screens, and move-ins.
• Establish and maintain relationships with key referral sources and community members.
• Collaborate with facility-level and local/regional corporate management to achieve all leasing targets.
• Compile weekly marketing reports on inquiries, tours, move-ins, move-outs, and marketing efforts. 
• Review weekly report data to evaluate the performance of current strategies and create new strategies to consistently achieve objectives.
• Manage social media strategy and execution for all facilities, in collaboration with colleagues (including but not limited to activities personnel).
• Collaborate with the Executive Director, the Director of Nursing, and other team members to identify prospective resident needs.
• Participate in relevant events, associations, and professional networks.
• Maintain local market intelligence, including competitor occupancy, rates, programming, and amenities.
• Prepare marketing materials and favors for community tours, marketing events, and referral sources..
• Comply with all regulations as they apply to assisted living communities and participate in the safety team and other internal committees, as required and requested.
• Collaborate with activities personnel to ensure community newsletters and other communications are professionally prepared and presented.
• Offer flexibility within the role along with the ability to work varied hours, which may include evenings and weekends, to accommodate off-hours tours, phone calls/emails, and move-ins.
• Other duties as assigned.

Qualifications

• Experience in senior living or senior care business development, marketing and/or admissions.
• Outstanding skills in relationship management, communication, organization and problem solving.
• Accountability for achieving professional objectives is required.
• Experience creating and managing marketing and leasing plans preferred.
• Undergraduate or associate's degree preferred but not required.
• Professional confidentiality

Benefits

• Competitive compensation based on experience and track record.
• Health, dental & other benefit plans
• Paid Time Off