Senior Account Director

Job Description

The Sr. Account Director is responsible for the overall leadership of a specified client relationships/businesses including the development of strategic plans, overseeing the execution of plans and program elements, and financial management. This role will focused on Automotive Organization.

• The Sr. Account/Director is expected to lead the business, from the highest level of strategic planning to the execution and implementation of those marketing plans.
• The Sr. Account/Director strives to add value to the client’s business, working through the Publicis Groupe Agency of Record (AOR)thereby making himself/herself an invaluable member/partner of the client’s business team.
• The Sr. Account/Director is responsible for profitably building the business on which he/she works, by identifying new project and business opportunities.

Position Responsibilities:

The responsibilities for the Sr. Account Director fall into the following categories:

• Collaboration and Consultation
  • Know your client/agency.  Work collaboratively with them and their Publicis agencies to ensure the best strategies and integrated plans possible.
  • Lead your client.  Constantly educate your client in the areas of Loyalty, CRM, digital consumer experience and data-driven marketing. Provide a point of view and recommendation on a plan/course of action.  Be a go-to source for advice and counsel.
  • Extend your client relationships.  Understand the core competencies to cross sell and expand Epsilon’s sphere of influence within the client organization.
  • Connective tissue. Support agency in aligning Epsilon growth initiatives with overall Publicis Power of One value proposition.
• Account Leadership
  • Develop annual account plans for all assigned accounts
  • Formulate account specific service tactics, utilizing team orientation in support of the account plan
  • Direct the cross-functional team’s effort
  • Ensure service levels and tactics are keeping with strategic goals
  • Monitor and direct expansion of management relationships with the client and the agency
  • Develop the account relationships for long-term association
  • Develop relationship with the agency leadership and drive thought leadership for Epsilon product and services opportunities.
  • Service accounts personally and directly, updating and including the Sr leaders when appropriate
  • Acquire client assignments.  Define, clarify and focus direction.
  • Understand when to pull in other cross-functional experts and guide their contribution, leveraging your knowledge of the client’s business
  • Lead the development of any long-term account or related industry strategy
  • Add value, expertise and knowledge
  • Look to develop client relationships at the senior level working with Agency teams
  • Proactively grow client business
• Project Direction
  • Develop, investigate and initiate project opportunities
  • Guide cross-functional team to ensure flawless execution of, tech platform utilization (discovery and prospect), data-enablement projects and CRM plans
  • Communicate the client request to the appropriate internal teams and individuals.  Develop a close and effective working relationship with the Platform, Strategy and Campaign Execution teams.
  • Define and communicate timing and budget
  • Ensure high levels of accuracy across all aspects of the business
  • Shape and manage client direction where needed, ensuring the internal team and agency has a clear understanding of deliverables and is set up for success
  • Follow-up and where needed, act directly to ensure client satisfaction
  • Provide continuous contact communication with the client, across appropriate levels, as well as with internal management
  • Evaluate product quality on an ongoing basis and collaborate with the team to recommend actions to address gaps
• Financial Management
  • Responsible for the financial contributions of assigned clients business including revenue, resource allocation/expenses, invoicing, collecting bad debt, margin improvement, contract negotiations/development
  • Identify, align, and track performance of Epsilon programs tied to client KPIs
  • Deliver on preset gross profit objectives
  • Coordinate project estimates internally and gain client approval on pricing
  • Manage internal project costs against budgets

Successful Sr. Account Directors set the standards in these areas:

• Strategic Thinking – Provide a thorough knowledge of strategic dynamics across multiple business categories and situations so as to represent solid thought leadership to clients.  The Account Di