Director, Advertising & Promotions - Denver Nuggets

Job Title:  Director, Marketing – Advertising & Promotions / Denver Nuggets

Department: Marketing 

Business Unit: KSE

Location: Denver, Colorado

Reports To: VP Nuggets Marketing 

Employment Type: Full Time – Salaried – Exempt

Supervisor Position: Yes

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Kroenke Sports & Entertainment (KSE) is an American Sports and Entertainment holding company based in Denver, Colorado. KSE is committed to providing world class sports and entertainment for both live and broadcast audiences. We are the employer of choice as the owner and operator of Ball Arena, DICK’S Sporting Goods Park, the Paramount Theatre, Denver Nuggets (NBA), the Colorado Avalanche (NHL), Colorado Mammoth (NLL), Colorado Rapids (MLS), Altitude Sports & Entertainment, Major League Fishing/Fishing League Worldwide (MLFLW), Winnercomm, Outdoor Sportsman Group and SkyCam. 

Nature of Work:

Will be responsible for the successful development and execution of Denver Nuggets Marketing promotional and media plans

Key duties:

• Develop and execute promotional and media plans in alignment with company goals
• Craft and lead promotional campaigns, including ticket on-sale launch, promotional nights, season ticket on-sale, and more
• Lead Nuggets paid media strategy, ensuring proper segmentation and channel placement
• Handle agency and internal relationships by guiding campaigns, creative, and media buys
• Lead demand generation strategy to attract new consumers to the purchase funnel, with a framework encompassing lead generation, nurturing, conversion, and retention
• Interact cross-functionally to develop revenue opportunities supporting ticket sales, season ticket memberships, and retention programs
• Assist with the development of consistent and unified brand identity and manages execution across all deliverables and channels 
• Assist with creative direction and development process via annual marketing campaign and presents key elements, objectives and goals to stakeholders 
• Review and optimize performance of all marketing activities to maximize conversions, revenue and return on investment; and to assess against goals and benchmarks
• Own email marketing strategy, email marketing calendar and development of content
• Provide hands-on tactical leadership to marketing team, mentor team members, and foster their personal development
• Effectively communicate and collaborate with key internal stakeholders, including brand teams, BI, Ticket Sales, Broadcast, and etc.
• Continuous evaluation and improvement of project workflow, process, and tools
• Management of advertising budgets, consisting of cash, ticket/premium trade and rights holder media assets with brand teams
• Review payment of vendor/media invoices; serves as primary contact for vendors/media regarding payment issues as needed.  
• Collaborate frequently with Business Intelligence to evaluate the efficacy of media and attribution models

• Collaborate with Business Intelligence to conduct a semi-annual brand health study and evaluate the effectiveness of marketing campaigns across various metrics
• Direct and optimize KSE’s media assets including TV, Digital, Social, Print, Radio, and Outdoor media
• Provide strategic guidance on best use of available media resources, opportunities for improvement, etc.

This description is a summary only and is describing the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business needs. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority. 

Working Conditions & Physical Demands:

• Typical Office Conditions

Qualifications

• 7+ years of experience in marketing and brand management 
• Experience directing brand, digital marketing and demand generation programs
• Knowledge and interest in pop culture including sports, music, lifestyle, and film & television. 
• Understanding of the ticket sales cycle and ticket demand
• Bachelor’s degree required
• Strong quantitative, analytics, and problem-solving skills
• Mandatory experience with: Microsoft Office, Media Trafficking, Reporting, and Ticketing
• High attention to detail with ability to handle projects from origin through execution
• Willing