Sr. Director of Paid Media & Partnership

Position Summary

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.

To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities

The Samsung Home Entertainment (HE) Division is seeking a visionary, highly strategic and results-driven Senior Director of Paid Media and Partnerships to lead the holistic paid media ecosystem across national, retail, and performance channels, while driving strategic brand and commercial partnerships. This leader will build and execute integrated strategies that connect Samsung’s brand moments to consumer purchase intent – maximizing efficiency, performance, and brand equity across every stage of the funnel.

Overall Responsibilities

• Lead the Paid Media and Partnerships team, driving strategy, planning, measurement, and reporting.
• Develop a holistic paid media strategy across National, Retail, and Performance Media to maximize sales both nationally, at strategic retail partners, and at Samsung.com
• Build out a comprehensive partnerships strategy that embed Samsung Home Entertainment in culture, fuel consumer passions, and deliver against joint objectives
• Collaborate with Executive Leadership, Integrated Marketing, Product Marketing, Global Marketing and other stakeholders.
• Leverage advanced measurement tools, including MMM, MTA, and media analytics to maximize incremental ROAS and optimize media in real time.

National Media Responsibilities

Media Strategy and Planning:

• Develop and oversee the fully integrated, national paid media strategies aligned with the HE Division’s business objectives, national sales goals, and brand health goals.
• Identify and reach target audiences, leveraging first-party and partner data to optimize campaigns.
• Test innovative approaches to engage consumers and oversee budget allocation across channels.

Channel Management:

• Oversee paid media campaigns across all channels, including traditional Broadcast/Cable, CTV/OTT, OLV, Display (Programmatic and Direct), DOOH, Social, and Search.
• Stay up to date on emerging media channels and technologies.

Campaign Planning & Optimization:

• Plan, test, and execute campaigns, ensuring timely delivery and adherence to brand guidelines.
• Optimize campaigns in real time based on performance data, adjusting targeting, creatives, and bidding strategies.

Retail Media Responsibilities

Retail Media Strategy Development:

• Develop comprehensive strategy aligning retail media efforts with national and performance media
• Leverage research and MMM learnings to maximize sales nationally and at key retail partners.
• Build relationships with retail media platforms (e.g., Best Buy Ads, Amazon Advertising).
• Integrate retail media into holistic media planning to maximize efficiency across channels
• Ensure retail media efforts are synched with in-store marketing strategies to create a seamless shopping experience

Performance Media Responsibilities

Performance Media Strategy Development:

• Develop strategies to maximize qualified traffic and sales on Samsung.com.
• Oversee campaigns across Paid Search (SEM, PMax, PLA, etc.), Social, and Display.
• Leverage advanced data capabilities to target high-propensity audiences and maximize conversion

Campaign Planning & Optimization:

• Optimize campaigns based on performance data.
• Collaborate with Ecomm and Corporate Marketing teams to align on s.com performance targets.
• Leverage advanced data capabilities to target high-propensity audiences and maximize conversion
• Provide weekly performance updates and optimization recommendations

Partnerships Responsibilities

Strategy and Planning:

• Develop insights-based partnershi