Marketing Director Franchise Development/RND

Benefits:

• 401(k)
• 401(k) matching
• Bonus based on performance
• Company parties
• Competitive salary
• Free food & snacks
• Health insurance
• Paid time off
• Parental leave
• Training & development

Job Purpose

The Franchise Development Marketing Director is a pivotal role in assisting the Retail Network Department (RND) reach its goals.  Marketing, SEO/SEM, content development, website enhancements, social media, and other activities all designed to increase quality leads for the Franchise Development team.

Duties and Responsibilities

The primary duties and responsibilities of the Franchise Development Marketing Director are as follows: Works under the supervision of the VP of Retail Network Development and manages the daily activities required for overall Franchise Development campaign execution across the AlphaGraphics, PostNet and World Options brands. He or she will collaborate with the HQ Marketing team on strategies, use of collateral/assets, design and other resources.

The Marketing Director has the marketing and brand management background to interpret sales goals and develop and execute marketing strategies that will achieve those goals. They will be a creative collaborator, and lead the franchise development marketing strategies to drive franchise leads and brand awareness across all three brands.

Responsibilities Include:

OVERALL LEAD GENERATION STRATEGY FOR ALL U.S. FORTIDIA GROWTH BRANDS

• Plans and executes integrated marketing strategies that support the brands for franchisee recruitment. Directly oversees the go-to-market activities for Franchise Development.
• Effectively leads marketing, communications, digital marketing, and design to deliver program goals, while fostering a collaborative environment amongst Franchise Regional Directors and the HQ marketing team
• Develops and implements strategic marketing campaigns to increase franchise awareness and achieve annual RND revenue goals for the three brands.
• Lead the way as we scale and refine our marketing approach including leading the go-to-market strategy, managing campaign budgets, and implementing new tools and processes.
• Work with VP of Retail Network Development on annual budgets to achieve desired lead flow for each RND department 
• Work with marketing team members and VP of RND to identify key marketing performance metrics. Develop regular reporting cadence and dashboards 
• Development and coordination of semi-monthly candidate webinars
• Coordination of in-market opportunity events
• Management and marketing of franchisee Referral Programs

SOCIAL MEDIA

Update FACEBOOK, Linkedin, Twitter, etc. with relevant Franchise Development/brand posts.  Daily, weekly as appropriate.   Work with 3rd party consultant.

THIRD PARTY WEBSITES

Semi-Monthly review/update of all 3rd party franchise development/lead generation sites
Ensure photos are topical, current and relevant, investments, center counts, etc. are accurate

FRANCHISE DEVELOPENT WEBSITES

Weekly review/updates as necessary to the RND Franchise websites

SEO/GOOGLE AD WORDS (PPC)

Collaboration with 2 outside digital agencies for SEO/PPC strategies.  Review spend, recommend strategy, report results.

PUBLIC RELATIONS

Collaborate with outside agency on Franchise Development stories, placements, thought leadership, etc.
Semi-monthly calls with agency and VP of RND

SEMI-MONTHLY NEWSLETTERS

• Develop content and design for 3 newsletters
• Plan and execute semi-monthly delivery via Constant Contact or BMS Sky
• Candidate newsletter (all active franchise candidates)
• Broker newsletter (announcements, updates to all broker partners)
• Resale Guide (listing of Current AG and PostNet centers for sale)

What You Need To Be Successful:

Bachelor's degree in Marketing, Advertising, Communications, or a related field.
At least 7 years’ experience in marketing, campaign development, brand management, and execution in a fast-paced, high-volume environment (franchise experience highly preferred)
Strong marketing project management skills are essential. Must have at least 7 years’ experience in planning, managing, prioritizing and successfully completing multiple complex marketing or advertising projects simultaneously and on budget.
At least 3 years’ experience working with paid media programs and managing the creative development of assets for those programs.
Excellent teamwork and coll