Associate Director, U.S. Immunology Consumer Marketing – Dermatology

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Associate Director for RINVOQ Consumer Marketing will be responsible for leading the launch planning, strategy and go-to-market execution for RINVOQ. The Associate Director will partner with key cross functional partners (professional, marketing analytics and business intelligence, CI, PA, medical affairs, medical and regulatory review, OEC, and legal) to identify and use insights and the patient journey to develop unbranded and branded stakeholder specific messaging across multiple channels. This individual will also lead work with our strategic agency of record, and extended agency network. The Associate Director serves as the patient, brand, and product subject matter expert for consumer marketing within the organization. This role will report to the Consumer Director of RINVOQ Dermatology.

The Associate Director works closely with multiple commercial operations teams to ensure success in the development of strategy, creative, and execution plans including messaging, tactics, positioning, segmentation, omni channel ecosystems, creative development, media planning, measurement/analytics and optimizations. Internally, the Associate Director fosters positive working relationships and is highly collaborative with the Integrated Brand Team. This individual will also represent the consumer team in launch planning. Externally, the Associate Director works with various partners and consultants to successfully lead consumer strategy and execution. The Associate Director must demonstrate the ability to lead without authority while building a collaborative, integrated commercial brand team.

Key Job Responsibilities:

• Lead launch strategy development, go to market strategy, and tactical planning for potenti