US Social Lead, Global Marketing

About the Team

The Global Social Media Center runs @TikTok and majority of the country handles across TikTok and major social platforms. Our socials channels role is to invite people to discover more about TikTok, whether it’s the emotional, the community led, or the impactful. We create content that not only entertains but also depends relevance, reinforces trust, and ensures TikTok is seen as an essential part of culture and everyday life.



We’re looking for a US Social Lead to help shape how our brand shows up as TikTok on TikTok, as well as all the other social platforms. This isn’t just a role for someone who knows trends - it’s for someone who can lead strategy, content, and communication in a way that supports business priorities.



About the Role

The role's impact lies in building smart, integrated campaigns that connect social to broader US-based Comms & Marketing moments. You’ll collaborate closely with brand, comms, partnerships, and policy teams to ensure our Social storytelling is nuanced, strategic, and culturally fluent. You'll understand the impact that TikTok has on the world - whether that's culturally, economically or societal.



This person should bring a blend of creative vision and operational excellence. You'll know how to shape standout ideas, but also how to build systems that help them scale globally. The ideal candidate brings experience working within large organizations or agencies and thrives in fast-moving, cross-functional environments.



Responsibilities

- Lead content strategy and execution for TikTok, including always-on storytelling and campaign integration.

- Work cross-functional to develop social-first content that enhances campaigns rather than simply adapting them.

- Play a key role in shaping how the brand shows up: translating Comms & Marketing strategy into proactive, platform-appropriate content that helps build trust in our company and platform.

- Act as a central point of contact for Social across Comms, Marketing & Policy and beyond - ensuring alignment of narrative, goals and creative

- Partner with creators, publishers, and cultural voices to bring authenticity and credibility to our storytelling.

- Work with the @TikTok team on content planning across internal and external teams, with a focus on US campaign moments in Social.

- Give strong creative feedback to our partner agencies on concepts, copy, and execution: ensuring output is both on-brand and engaging.

- Manage external agencies to deliver consistent, high-quality work and productive collaboration.

- Track content performance and translate insights into actionable learnings for future campaigns.