Field Executive Sales Manager - Bobbi Brown - West Region

Description

 The Field Executive Sales Manager (FESM) is responsible for the delivery of retail sales and building relationships with direct pay teams by directly managing, educating, and developing talent capabilities of Field Executives and Partners, POS managers and teams. The FESM territories are comprised of FSS, Partner locations and Specialty Multi Channels. The FESM will spend  at least 60% of their time in store interacting with their Field Executives, retail teams as well as consumers to drive client acquisition, engagement, conversion, and execution of seasonal plans/promotional calendars. The FESM will assess and manage team performance and provide frequent, on- going feedback. FESM will partner with Education to ensure sales training, and service objectives are met with Excellence in Execution. The FESM should possess the ability to role model all behaviors. The must be an Enterpriser; create local plans and specific events to drive enthusiasm and engagement with the customer. Capture consumer insights by observing shopping patterns and competitive activity and use insights to create action plans. Drive client acquisition through outreach, client management, social influence, oversight of visual merchandising execution, and by building collaborative relationships. Drive conversion through coaching of the Field Executives reporting to them. Use entrepreneurial insight to drive creative solutions to increase sales performance, negotiating for needed resources to support promotional activities, create and oversee event execution, talent planning and schedule optimization.

Key Responsibilities

In-Store Performance

•        Consumer facing side-by-side selling/driving conversion.

•        Responsible for achievement of sales plan for each door within territory through influencing team in driving sales, excellent customer service and quantifying the team’s ability to meet and/or exceed sales goals. Support special event strategies in the planning and execution process.

•        Develop strategic plans by brand and retailer by leveraging marketing strategy to drive growth, gain shares and exceed sales plan.

•        Analyze the business and identify sales goals/targets to be set, proactively anticipate, and rectify obstacles to goal achievement using critical problem-solving skills.

•        Target specific KPI’s relevant to the business and strategize client engagement to attract, convert, and retain clients.

•        Proactively identify inventory/stock issues that may inhibit business.

      Consumer Experience & Brand Standards

• Proficiency in leveraging social & digital media to drive sales and consumer engagement conforming to brand guidelines.
• Drive brand education through partnership: ensure staff is well-versed in brand messaging, differentiation, and assortment.
• Help complete job orientations and provide thorough training in brand policies, practices and standards.
• Assist in ensuring the store environment is safe and that work practices are safe.
• Create feedback loopback to the brand: share feedback with central teams on local retailer execution, competition's products, service offering and activity; maintain in-depth knowledge of market trends, demographics and consumer needs/behaviors and reactions.

      Eventing and Activation

• Develop and support the execution of innovative in-store events. Use learnings to maximize the effectiveness of the market calendar, in partnership with retailers where applicable.
• Engage in store-level negotiations and coordinating store-generated events in a strategic and professional manner.
• Establishing strategic grassroots networking opportunities with external groups to drive foot traffic back into the store for store-generated events, with an emphasis on key DMA data to help target results.
• Influence retailers and mall partners to negotiate event space and opportun