Senior Manager, Marketing Measurement & Optimization, Minecraft

At Mojang Studios, the creators of Minecraft, we are on a mission to build a better world through the power of play.

Why play? Well, play is at the heart of everything we do. It’s the blocky backbone of our games, the core of our development philosophy, and even the origin of our name. From the relentless experimentation of our endlessly inspiring community to the classrooms where Minecraft has become an essential teaching tool, play is the bedrock of our existence.

We enable millions to create and play together, connect people across the globe, and foster a community that is among the most active and passionate in the world. Our community is global and incredibly diverse. When we are developing anything within our franchise, we keep this in mind. We want everyone to not only feel included in Minecraft, but also to see themselves in what we make. Our goal is for the Mojang Studios team to be as diverse as our community.

Mojang Studios is seeking a Senior Manager, Marketing Measurement & Optimization to power performance marketing across the Digital Marketing organization. Reporting to the Head of Digital Marketing, you will own the measurement, forecasting, and optimization engine for Paid Media, Affiliate Marketing, and Player Lifecycle Marketing (Email, Web), while also delivering always-on reporting for the Social and Influence teams. You will enable the digital marketing ecosystem by surfacing insights in an always-on capacity, building learning and feedback loops, and driving real-time optimization that ties every dollar of spend to player and business outcomes. Partnering across marketing, PADI (player analytics, data and insights), finance, business, and agency teams, you will define success metrics, build forecasts, and influence investment decisions at all levels. You will also advance the team’s capability through executive-ready dashboards, AI-powered workflows and automation, and a culture of data-driven decision-making for one of the world’s most recognizable entertainment franchises.

In the end, it’s the people of Mojang Studios that make this place truly special. When you join, you’ll find yourself in the company of incredibly bright, warm, and creative individuals – all united and working toward a single goal. Come help us reach it!

• Own end-to-end performance marketing measurement across Paid Media, Affiliate Marketing, and Player Lifecycle Marketing (Email, Web), ensuring consistent KPIs, data integrity, and always-on visibility across the digital marketing ecosystem.
• Lead marketing forecasting at the channel and portfolio level, building driver-based models that translate budget scenarios into projected player acquisition, retention, and revenue outcomes.
• Drive real-time optimization and feedback loops, delivering performance signals that inform bid strategy, creative rotation, audience targeting, and budget pacing across paid and owned channels.
• Design and operate an experimentation roadmap (A/B tests, geo holdouts, incrementality studies) and evolve attribution methodology to quantify the true contribution of each channel.
• Build and own executive, operational, and channel-level dashboards that give every stakeholder a trusted, single source of truth for performance.
• Develop AI-powered workflows and automation, including anomaly detection, and automated insight summaries to accelerate the speed from data to decision.
• Own affiliate performance measurement, including publisher-level attribution, postback validation, incrementality, and commission efficiency, deduplicated against paid and organic conversions.
• Measure Player Lifecycle Marketing across Email and Web, tracking engagement, conversion, and downstream revenue while surfacing segmentation and personalization opportunities.
• Deliver always-on reporting and measurement support to the Social and Influence teams, quantifying the contribution of organic social, creator, and influencer programs to brand and acquisition goals.
• Translate complex data into compelling narratives and investment recommendations that influence decisions by the Head of Digital Marketing and senior leadership.
• Lead recurring executive performance reviews, including monthly business reviews and quarterly planning readouts, in language accessible to technical and non-technical audiences.
• Partner across Marketing, PADI, Finance, and agency teams to define success metrics, align measurement to business goals, and manage competing priorities.
• Establish tracking governance standards (UTM taxonomy, tagging, naming conventions, and attribution rules) across paid platforms, affiliate networks, and CRM/ESP systems.<