Principal Product Manager - AI

Description

Sprout Social is seeking an experienced and visionary Principal Product Manager - AI to drive the strategy, execution, and launch of key artificial intelligence features within our product suite. This role will be an individual contributor and a senior leader responsible for transforming how AI is leveraged across the Sprout portfolio to deliver exceptional customer value and competitive advantage. The Principal PM will work with a high degree of autonomy, serving as the deep domain expert for their focus area, driving experimentation, and fostering a culture of rapid iteration. This role is critical in translating the overall AI vision into concrete, market-leading AI platform that enables organizations to work smarter and maximize the business impact of social media.

Why join Sprout’s Product team?

Sprout empowers businesses worldwide to harness the immense power and opportunity of social media in today’s digital-first world. Processing over one billion social messages daily, our platform serves up essential insights and actionable information to over 30,000 brands, informing strategic decisions that drive business growth and innovation, and fostering deeper, authentic connections to their end customers. Our full suite of social media management solutions includes comprehensive publishing and engagement functionality, customer care solutions, influencer marketing, connected workflows, and business intelligence. We're actively working to intuitively weave AI throughout our products, enabling organizations to work smarter, unleash their creativity, and maximize the business impact of social media–that’s where you come in! This is an exciting opportunity for a leader on the cutting edge of AI to drive transformative change and unlock new possibilities across our expanding product ecosystem.

Our Product team operates at the intersection of strategy, innovation, customer value, and go-to-market collaboration. We are focused on delivering unified, data-driven solutions across our multi-product portfolio. As part of the broader R&D organization, our team collaborates closely with Engineering, Product Design, and Go-to-Market (GTM) teams to create impactful experiences for customers while driving measurable business outcomes. This cross-functional partnership ensures that our products not only meet technical excellence but are also positioned effectively in the market, aligning with customer needs and business growth objectives. You will not only will you set the vision for our AI platform (working with the VP of product for AI), but you’ll play a pivotal role in the evolution of our overall product management practices and shaping a best-in-class product organization with a culture of operational excellence. Join other empathetic and visionary leaders on our Product Leadership team who help each other grow and learn while we guide and inspire our teams to deliver world-class products. 

What you’ll do

• Define and evangelize a high-impact  roadmap that translates complex AI capabilities into intuitive product features, ensuring our AI vision directly solves core customer pain points and drives platform value.
• Lead high-stakes, platform-wide AI initiatives by identifying integration points across the Sprout suite, enabling customers to achieve sophisticated outcomes with minimal effort through seamless AI assistance.
• Partner deeply with Engineering to develop our agent ecosystem and platform foundations, fostering an environment of rapid experimentation and iterative development.
• Serve as the primary subject matter expert for AI agents within the product org, maintaining a constant feedback loop with customers.
• Act as the connective tissue between GTM, Design, and Engineering to ensure AI features are not only technically sound but also commercially viable and intuitively designed.
• Elevate the product organization’s collective AI literacy by mentoring peer PMs, sharing best practices, and helping shape the internal standards for building and shipping intelligent products.
• Stay at the forefront of AI/ML trends to accelerate deployment cycles and advise leadership on the strategic adoption of emerging technologies.
• Drive the execution of "best-in-class" product delivery, balancing the urgency of immediate customer needs with the long-term scalability and innovation of our AI core.

What you’ll bring

We’re looking for an entrepreneurial and visionary product manager to help our company invest in the right AI capabilities to usher in the AI revolution. If you can inspire and align product teams to innovate and solve hard problems, and push them to learn from and teach each other, we'd love to talk with you!

• 10+ years of PM experience in platform