Manager, Communications - Lyft Ads and Business

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

 We are seeking a Communications Manager, Lyft Ads and Business Verticals to oversee our fast-growing Lyft Ads and Business team while supporting various verticals, including education, transit, enterprise, and healthcare. In this role, you'll be at the forefront of positioning Lyft's advertising solutions and vertical market initiatives through strategic communications counsel and tactical execution across traditional, digital, and emerging media channels. Successful candidates will demonstrate deep understanding of the digital media industry landscape and possess the ability to juggle multiple priorities while maintaining strategic focus across diverse business verticals.  You will also have the capability to partner with leadership on Lyft Business and identity key opportunities for events, press and industry presence primarily in business travel and healthcare.

The ideal candidate for this role will be a strong, proactive self-starter who thrives in ambiguity and can provide strategic counsel to leadership while managing complex, multi-stakeholder initiatives. You'll need to be comfortable switching gears quickly between different verticals and advertising products, bringing both strategic thinking and hands-on execution to drive growth across our expanding media business.  You will be capable of being a ‘quick study’ on the vertical markets in Lyft Business.The Communications Manager will work closely with cross-functional teams to ensure our advertising solutions and vertical market stories resonate with key audiences and drive business objectives.

This is an opportunity to join a creative, collaborative team of problem-solvers and help tell the next chapter of the Lyft Ads story while supporting our expansion into critical vertical markets. The role reports to the Director of Brand, Consumer, and Product Communications.

Responsibilities:

• Provide strategic communications counsel to the Lyft Ads team and vertical business leaders, helping shape messaging and positioning for advertising products and vertical market initiatives
• Drive proactive communications strategies for Lyft Ads from conception to execution, working cross-functionally to secure media coverage and thought leadership opportunities in the digital advertising space
• Juggle multiple priorities across education, transit, healthcare, and business travel verticals, ensuring consistent messaging while tailoring communications to specific industry audiences
• Own and maintain messaging frameworks for Lyft's advertising solutions and vertical market offerings, incorporating latest performance data, product updates, and industry insights
• Serve as a proactive self-starter in identifying and capitalizing on earned media opportunities within the digital advertising ecosystem and vertical markets
• Collaborate closely with product marketing, sales, and business development teams to create compelling narratives that advance Lyft Ad’s growth objectives
• Build and maintain relationships with trade media, industry analysts, and key stakeholders across advertising technology and vertical market sectors
• Partner with internal teams to develop thought leadership content and speaking opportunities for executives at industry conferences and events
• Provide strategic communication support to Lyft Ad leadership, including preparing talking points, briefing materials, and key messages for high-stakes meetings and presentations
• Work in partnership with functions across the company - including advertising operations, product, sales, and vertical business units - to ensure accurate and compelling storytelling

Experience:

• 7-10 years of communications experience, preferably with digital media, advertising technology, or B2B vertical markets
• Demonstrated understanding of the digital media industry, including programmatic advertising, measurement, and emerging ad tech trends
• Proven ability to be a strong, proactive self-starter who can identify opportunities and drive initiatives independently
• Experience providing strategic counsel to senior executives and cross-functional business leaders
• Exceptional ability to juggle multiple priorities across different business verticals while maintaining quality and strategic focus
• Proven success building strategic communications plans across external channels including trade media, industry publications, and thought leadership platforms
• Strong writing and business communication skills, with ability to translate complex technical concepts for diverse audiences
• A track record of building strong relationships across organizatio