Senior Specialist, Social Media Community (Stouffer's)

Foods you love. Brands you trust. And a career that empowers you to grow. 
 
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

 

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
 
This position is not eligible for Visa Sponsorship.

 

 

The Sr. Specialist, Social Media Community is responsible for managing the organic social channels for Stouffer's across TikTok, Instagram, Facebook, Twitter (X), and more. This is an exciting opportunity to join an expanding organization that creates holistic, consumer-obsessed experiences to drive relevancy and generate demand. We’re looking for a motivated self-starter who’s passionate about connecting with consumers in relevant ways and can bring their expertise and ideas to collaborate on larger team initiatives.  

 

PRIMARY RESPONSIBILITIES: 

 

Social Listening 

• Conduct real-time social listening across platforms natively and utilize social listening tools to identify insights and act on opportunities in real-time  
• Identify key consumers to strategically execute surprise and delight opportunities to build relationships on social media  

Strategy 

• Collaborate with brand and social team to execute the organic channel and content strategy for brands on organic social that ladder back to business goals and needs, including but not limited to an audit, measurement plan, and more 
• Collaborate with team leadership on larger, enterprise-wide initiatives and projects and execute on workstreams to upskill the marketing organization, build social media capabilities, and drive business growth 

Execution and Engagement  

• Monitor and moderate all social mentions of brands across social channels to identify engagement opportunities and bring relevant insights to our brands and cross functional teams 
• Engage real-time with consumers who interact with brand social channels in positive conversations, relevant trends and cultural conversations 
• Maintain organic and paid social media calendars including but not limited to copywriting, planning, scheduling, and publishing 
• Bring a spirit of constant ideation by briefing for and/or creating lo-fi still or video content for organic social channels as needed  
• Identify influencers who organically engage with the brand that would be a good fit for brand programs and partnerships 
• Optimize existing agency created assets, UGC when available to maintain active real-time presence on social channels. Secures approval and record keeping.  
• Attend in-person events and activations to provide coverage and capture content for brand’s social media, as needed 

Integrated Marketing and Cross Functional Collaboration  

• Bring forward social-led activation ideas, and collaborate with cross-functionals to develop and execute 
• Partner with key stakeholders in social strategy, social intelligence, influencer/creator, experiential, PR, and agencies to brief for and plan for organic content needs and amplify activations  
• Coordinate Influencer Marketing campaigns in collaboration with influencer marketing manager and influencer marketing agency 
• Own partnership with Consumer Engagement Services (customer care) team for each brand to ensure product questions and complaints are being addressed in voice and on time as well as collaborate on crisis management  
• Collaborate with stakeholders on legal process for social sweepstakes/contests in collaboration with the brand team 

Reporting 

• Deliver quarterly reports and present to key stakeholders: informing brand of overall social engagement highlights and measuring performance based on key KPIs to generate key insights and content recommendations 
• All other duties as assigned as per brand and team needs  

 

REQUIRED EDUCATION AND EXPERIENCE: 

• In-depth understanding of social media landscape 
• Fluent in what the modern consumer wants and needs 
• Completed Bachelors Degree 
• Minimum of 3-5 years experience in social media management repres