Sr Insights Manager, Macro Consumer
TargetAbout the role
Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.
About Us
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.
A role on the Enterprise Insights team means you will be a champion for our current and future guests, inspiring the organization to act in their best interest. You will help partners build consumer-centric strategies and activations.
As a Senior Insights Manager, you will report to the Director, Macro Consumer Insights and have responsibility for developing and executing immersions that bring Target leaders closer to guests and consumers through experiences across the US that ultimately help translate into better strategies and decisions for Target.
You will be responsible for all phases of an in-market immersion including set up, logistics, content development, business and agency partner management, as well as traveling on the immersions and supporting post-debriefs. You will be the primary contact for internal partners and will identify the appropriate insights, business and agency teams to execute the immersion. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
About You
Minimum of 6 years of Insights experience, with at least two years of Macro Consumer, consumer strategy, cultural insights, or adjacent experience.
Experience designing, planning, or executing in-market learning experiences, immersions, consumer closeness programs, qualitative fieldwork, ethnographic research, or similar experiential research engagements.
Strong foundational knowledge of qualitative and/or quantitative research methods, with particular emphasis on qualitative methods such as ethnography, anthropology, focus groups, consumer interviews, and observational research.
Ability to synthesize consumer insights, competitive retail observations, focus group learnings, external expert perspectives, and market context into compelling narratives and actionable implications
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