Senior Manager, Retail Media Networks – Clubs
SharkNinjaAbout the role
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
At SharkNinja, our purpose is simple: positively impact people’s lives every day in every home around the world. We are a product design and technology company driven by relentless innovation, bold thinking, and a passion for solving consumer problems better than anyone else.
We are seeking a high-impact, results-driven Senior Manager, Retail Media Networks – Clubs to lead retail media strategy across our key warehouse club partners: Costco US, Costco Canada, Sam’s Club, and BJ’s Wholesale.
This role will sit at the intersection of Sales, Brand, and Performance Marketing — architecting high-return retail media strategies that unlock incremental growth across our most financially material accounts.
What You’ll Do
Own & Accelerate Club Retail Media Strategy
- Develop and execute full-funnel retail media strategies across Costco (US & CA), Sam’s Club, and BJ’s digital and in-club media platforms. Align media investment to new product launches, tent-poll promotional and seasonal events, and driving every-day regular price sales and pallet productivity
- Partner with Sales leadership to ensure retail media is strategically deployed to secure incremental placement, protect margin, and support high-velocity sell-through.
- Optimize a multimillion-dollar retail media budget across highly concentrated SKU portfolios. Maximize incremental sales, ROAS, and inventory productivity.
- Identify opportunities within emerging club media ecosystems (e.g., Member Access platforms, sponsored search, display, in-app placements, and data partnerships).
Drive Performance & Financial Accountability
- Own measurement across ROAS, conversion, share of search, incremental lift, and sell-through velocity.
- Build test-and-learn roadmaps specific to club dynamics (event-based spikes, buy-in periods, replenishment cycles).
- Translate campaign performance into actionable insights tied directly to POS, inventory flow, and merchant negotiations.
- Ensure media investments are disciplined, incremental, and aligned to long-term account economics — not simply layered on as added cost.
Lead Cross-Functional Integration
- Partner closely with multiple cros functional teams, including Demand Generation and Social teams, Strategic Sales, Brand Marketing, Finance, and Analytics to align retail media with joint business planning.
- Integrate national demand generation (social, influencer, PR, DTC signals) with club-specific amplification strategies.
- Collaborate with agency partners on setup, pacing, optimization, and reporting — while ensuring tight alignment to club event calendars.
- Act as the internal expert on the evolving club retail media landscape — identifying betas, new placements, and growth opportunities.
Influence at Senior Levels
- Present media strategy and performance updates to senior internal stakeholders and club merchant teams.
- Elevate retail media from a tactical activation tool to a strategic lever that supports placement, negotiation, and category expansion.
- Drive proactive alignment between media investment and long-term club growth strategy.
What You Bring
- 5+ years
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