Data & Analytics Director

 Data & Analytics Director We are seeking a highly skilled and experienced Analytics Director to lead our analytics team. The ideal candidate will possess a deep understanding of data analytics, a strategic mindset, and strong leadership skills. You will be responsible for guiding the analytics strategy, ensuring the effective use of data to drive decision-making, and optimizing marketing performance for our clients. Here's what you’ll be doing: Strategic Leadership:•   Develop and lead the overall analytics strategy, aligning it with the company’s objectives and clients’ business goals.•   Stay abreast of industry trends, emerging technologies, and best practices to continually enhance the agency’s analytical capabilities.  Data Management and Analysis:•   Oversee the collection, organization, and analysis of large datasets to provide actionable insights.•   Oversee and support platform pixel and event tracking implementation•   Ensure data integrity and accuracy through meticulous data management practices.•    Utilize advanced analytics techniques, including predictive modeling, data mining, and machine learning, to uncover trends and inform strategies.  Performance Optimization:• Analyze marketing campaign performance across various channels, including programmatic, paid social, PPC, email, SEO, and affiliate marketing.• Identify key performance indicators (KPIs) and develop dashboards and reports to track and communicate campaign effectiveness.• Provide data-driven recommendations to optimize campaign performance and achieve client objectives.  Client Engagement:•  Collaborate with clients to understand their business needs and translate them into data and analytics requirements.•  Present analytical findings and insights to clients, articulating the strategic implications and recommended actions.•  Serve as a trusted advisor to clients, providing ongoing consultation and support on analytics-related matters.  Team Management:•   Lead, mentor, and develop a team of data analysts and data scientists, fostering a culture of continuous learning and innovation.•   Manage the allocation of analytical resources, ensuring the team is equipped to meet project deadlines and deliver high-quality work.•  Facilitate professional development opportunities for team members, encouraging skill enhancement and career growth.  Platform and Tool Management:•   Oversee the selection, implementation, and management of analytics platforms, tools, and dashboards to support data-driven decision-making.•  Ensure the effective integration of various data sources into a cohesive analytics ecosystem.•  Continuously evaluate and optimize the performance of analytics tools and platforms to enhance data accessibility and usability.

Here’s what you’ll have:

•  Bachelor’s degree in Statistics, Mathematics, Computer Science, Economics, or a related field; advanced degree preferred.
• 7+ years of experience in an analytics role within a digital and performance marketing agency or similar environment.
• Proven track record of developing and executing successful analytics strategies that drive business growth.
• Expertise in data analysis tools and techniques, including SQL, Python, R, and data visualization tools such as Tableau or Power BI.
• Strong understanding of digital marketing channels, including programmatic, paid social, PPC, email, SEO, and affiliate marketing.
• Exceptional leadership and team management skills, with the ability to inspire and motivate a team of analytical professionals.
• Excellent communication and presentation skills, with the ability to convey complex analytical concepts in a clear and concise manner.
• Strong problem-solving skills and a detail-oriented mindset.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Why you'll love working here:

• Competitive salary and extensive benefits & wellness program
• Flexible PTO
• Summer Fridays (also Winter, Spring and Fall Fridays!)
• A flexible, hybrid work model
• Family planning support including an expanded parental leave
• Growth and development initiatives including “5W University”
• Access to season tickets for pro sports teams
• Charitable giving initiatives including company matching donation program and paid volunteer days

NYC Salary Range: $110K-$130K
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations