Analyst, Customer Lifecycle Email Marketing

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

We are looking for a data-driven and tech-savvy Lifecycle Automated Email Marketing Analyst to develop, execute, and optimize lifecycle email campaigns aimed at driving engagement, nurturing leads, and increasing customer retention. This role will leverage Salesforce Marketing Cloud (SFMC) to create personalized, automated email journeys for B2B audiences. The ideal candidate has strong experience in email marketing, journey automation, segmentation, and analytics. 

Job Description

Core Responsibilities 

Email Marketing & Automation 

• Develop and execute automated email marketing campaigns across the customer lifecycle, including lead nurturing, onboarding, retention, and re-engagement. 

• Build and optimize multi-step customer journeys using Salesforce Marketing Cloud (SFMC), including Journey Builder, Email Studio, and Automation Studio. 

• Manage email creation, personalization and dynamic content to improve engagement and conversion rates. 

• Work closely with demand generation, sales, and product marketing teams to align email marketing strategies with business goals. 

• Collaborate with design and content teams to create compelling email templates and A/B test variations. 

 

Segmentation & Targeting 

• Utilize first-party data, behavioral signals, and firmographic insights to create highly targeted audience segments. 

• Implement data-driven email segmentation strategies to enhance engagement and lead nurturing. 

• Leverage SFMC Audience Builder and SQL queries to refine and enhance segmentation. 

 

Performance Tracking & Optimization 

• Monitor key email marketing metrics (open rates, CTR, bounce rates, conversions, and unsubscribe rates). 

• Conduct A/B testing on subject lines, CTAs, content, and send times to improve performance. 

• Implement and refine lead scoring models to prioritize high-value prospects. 

• Generate reports and insights using Salesforce Marketing Cloud Analytics, Google Analytics, and BI tools. 

 

Compliance & Best Practices 

• Ensure all email campaigns comply with CAN-SPAM, GDPR, and other email marketing regulations. 

• Maintain high email deliverability and sender reputation by managing list hygiene and suppression lists. 

• Stay up to date with B2B email marketing trends, AI-driven personalization, and automation a