Food Service Lead

There’s never been a better time to join TravelCenters of America! For 50 years, millions of professional truck drivers and motorists have called our travel centers home, depending on us daily for fuel, food, truck maintenance and essential services.

Today, TA is amid a major company transformation. Driven by a passionate team, TA is focused on growing its network of travel centers, upgrading more than 100 existing TA, Petro and TA Express locations nationwide, implementing modern technology and embarking on innovative alternative energy and sustainability initiatives.

From our locations across the country, to our corporate headquarters in Westlake, Ohio, every team member is a collaborator in TA’s transformation. This dynamic environment offers endless career opportunities for individuals interested in sharing their ideas, growing with the company, and shaping TA’s future.

Summary

The Food Service Specialist Lead provides strategic leadership, coaching, and direction to a team of Food Service Specialists responsible for restaurant operations across deli, QSR and FSR concepts within assigned regions. This role serves as the primary people leader, ensuring Food Specialists are effectively developed, supported, and aligned to company priorities while protecting brand integrity and driving strong financial and operational performance.

The Food Service Specialist Lead establishes a culture of accountability, continuous improvement, and safety, while acting as a key connector between franchise brand partners, TA Marketing and Food Service teams, field leadership, and sites. Through intentional coaching, clear expectations, and hands‑on leadership, this role ensures consistent execution of food programs and measurable results in sales, margin, labor, inventory, and EBITDA.

Duties and Responsibilities

Leadership & People Development (Primary Focus)

• Lead, coach, and develop a team of Food Specialists to ensure high performance, strong engagement, and consistent execution across all assigned restaurant concepts.

• Establish clear expectations, priorities, and performance standards, holding team members accountable for results while providing ongoing guidance and support.

• Conduct regular one‑on‑one coaching sessions, field ride‑alongs, and performance reviews focused on skill development, discernment, and leadership growth.

• Build leadership capability within the team by modeling effective communication, problem solving, decision‑making, and change leadership.

• Partner with P&C and Operations leadership on talent planning, onboarding, succession planning, and performance management.

• Serve as the gatekeeper for MIT training, overseeing weekly progress, ensuring full curriculum completion, and maintaining certified training units across brands.

Brand & Program Leadership

• Ensure Food Specialists consistently serve as brand champions and subject‑matter experts for all assigned Deli, QSR and FSR concepts.

• Responsible for ensuring that all 3rd party brand audits keep TA in good standing with the brands.

• Provide oversight and direction for the planning, rollout, and execution of brand programs, promotions, and operational initiatives.

• Partner with Marketing and Food Service teams to align field execution with brand strategies, innovation efforts, and consumer insights.

• Able to represent the company at meetings, trade shows, and conventions as needed.

Field Support, Coaching, & Communication

• Set expectations for effective field engagement, ensuring Food Specialists maintain strong, consistent communication with site and restaurant leadership.

• Coach team members on delivering impactful training, operational guidance, and performance feedback to restaurant managers.

• Provide leadership oversight for new restaurant installations, remodels, and operational program launches.

• Serve as a blocking issue point for complex operational, people, or brand issues in the field.

Performance & Financial Management

• Lead the team in driving targeted EBITDA, sales, margin, labor efficiency, and shrink performance across regions.

• Review and analyze financial results, inventory data, and operational KPIs, coaching Food Specialists on using insights to improve performance.

• Ensure strong financial acumen across the region, including understanding P&L drivers, budgets, coverage ratios, and expense management.<