Dickies: Senior Merchandiser, Mens Tops & Outerwear
Williamson-Dickie EuropeAbout the role
For over a century, Dickies has been worn by those forging their own path to shape the world we live in. We celebrate the can-do spirit of tradespeople, skaters, and doers who continue to put their trust in us. And we’re ready for the next 100 years of rolling up our sleeves alongside them, creating styles that work as hard as they do.
So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team dedicated to those people that work hard and play harder, Dickies just may be the place for you.
To learn more about our values and our culture, visit Dickies Careers or www.dickies.com.
Senior Merchandiser, Mens Tops & Outerwear
What will you do?
A day in the life of a Senior Merchandiser for Mens Tops & Outerwear at Dickies looks a little like this.
The Sr. Merchandiser for Men’s Tops and Outerwear will work within the Global Product Team, covering all regions and leading the merchandising strategy and execution for our Men’s Workwear category, with a focus on woven tops and outerwear. This role requires a strategic and innovative individual with a strong background in merchandising, particularly in workwear and Men’s apparel, and a keen understanding of market trends and consumer needs. They will collaborate closely with design, product development, marketing, sales and regional merchandising teams. The primary responsibility is to lead the seasonal merchandising execution, ensuring product assortments meet market demands and align with the brand’s vision and business objectives. This role reports to the Sr. Director of Workwear Merchandising.
Let’s break down that day-in-the-life a bit more.
Deliver the seasonal product line for Men’s Workwear woven tops and outerwear in alignment with the brand and financial objectives against growth areas and key concepts.
Analyze sales data, consumer research, trend data, to optimize assortments and pricing strategies
Develop a strong understanding of the consumer and channels to identify opportunities, utilizing insights to drive informed decision making
Manage the day-to-day activities of your category.
Responsible for initiating new concepts that build on Dickies heritage franchises through the spectrum from functional performance innovation for workwear needs, to elevated lifestyle interpretations
Lead cross functional collaboration with design, marketing, and regional merchandising and sales teams to ensure a strong product offering that meets their needs and drives growth in all regions
Build and implement pro-active and directive merchandising strategies including end to end plans for key launches, with pro-active direction to stakeholders on who is the target, what is the concept, and where it should be placed
Lead seasonal GTM process in partnership with design and development teams to ensure on-time completion
Collaboration with Genuine Dickies merchandising team to build synergy and prevent duplication
Continuously analyze the category and
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