Content/Digital Associate - Handbags and Designer Accessories

Be part of an amazing story

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Associate, Content/Digital collaborates with Merchants, Site Merchandising, and the Merchandise Marketing Team to develop online marketing content, promotional strategies, and a customer experience supporting the company strategy. This role supports the Business Director in executing a customer-centric vision. Leveraging digital and product expertise, the Associate identifies online marketing and merchandising opportunities prioritizing the customer. Building trust with teams and key collaborators is crucial, as is influencing Macy’s wide Marketing execution strategies.

Known as a trusted, collaborative, and results-oriented leader, the Associate, Content/Digital guides through influence, displaying professional maturity and industry credibility. They closely partner with the DMM and Merchants, implementing merchandising strategies online. Candidates must rapidly evaluate and phase out outdated approaches, demonstrating both vision and a strong orientation for speed.

What You Will Do

Digital Marketing and Content Creation

• Develop engaging and cohesive digital marketing content that aligns with Division-wide trends and product strategies, ensuring a seamless customer experience.
• Strategize and create content for homepage, email, mobile, banners, and sitelets with a digital-first mindset, considering linking, page counts, imagery, price types, and ranges.
• Lead and coordinate digital marketing sign-off reviews in partnership with the Merchants.
• Strategize and curate editorial content and product pools for all sitelets and gift guides.
• Analyze weekly marketing tactics to guide decisions and scale best practices.
• Hold weekly meetings with Site Merchandising to review upcoming marketing and ensure the best customer experience.
• Collaborate with Marketing to ensure social content supports key categories, relevant trends, product priorities, and current consumer interests.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities

PDP Optimization

• Establish best practices for Product Detail Page (PDP) optimization, coordinating with Site Merchandising as needed, and lead Merchandise Assistants to action.
• Act as the stakeholder for Division-wide updates to facets & attributions based on seasonal trends and product strategies and priorities, working with Site Merchandising to execute.
• Obtain buyer approval for pages to ensure content optimization, including imagery/photography styling, descriptions, copy, keywords, attribution, and review syndication.
• Utilize PDP dashboard to analyze and educate Merchandise Assistants on opportunities and lead vendor communication as necessary.
• Set and lead Bazaarvoice and WebCollage priorities for the Division.
• Run Bazaarvoice reporting to analyze and identify opportunities for Merchandise Assistants to act on and lead vendor communication as needed.

Relationship Building with Site Merchandising, Marketing, Pricing & Buying

• Influence and collaborate with Buyers, Marketing, and Pricing on digital marketing and promotional strategies.
• Work closely with Site Merchandising to communicate Divisional product/category priorities and trends to impact how products are displayed on the site and enhance the customer’s online shopping journey.
• Establish Division-wide digital marketing best practices and processes between Merchants and Marketing, Site Merchandising, and Pricing.

Skills You Will Need

Digital Marketing Expertise: Proficiency in developing engaging and cohesive digital marketing content aligned with Division-wide trends and product strategies to ensure a seamless customer experience.

Content Creation: Ability to strategize and create content for various digital platforms such as homepage, email, mobile, banners, and sitelets, considering factors like linking, page counts, imagery, and price ranges.

Collaboration and Relationship Building: Strong collaborative skills to work effectively with Merchants, Site Merchandising, Marketing