Principal Associate, Marketing Strategy| Retail Bank

Center 2 (19050), United States of America, McLean, Virginia

Principal Associate, Marketing Strategy| Retail Bank

Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking a Principal Associate to join our Retail Bank Marketing team. This role will support our Communications Team, who is responsible for messaging strategy and well-managed processes for all Bank products, features, services and Marketing claims.

Responsibilities:

• Manage the monthly monitoring of approved Marketing claims and share POV on needed updates to Legal and Marketing when necessary 

• Lead the claims substantiation process by partnering closely with Legal, Product and Marketing intent owners to document and socialize supporting evidence 

• Review Marketing campaigns to ensure proper disclosure(s) are added and verify language accuracy by comparing to centralized disclosures doc

• Regularly review creative creative re-approvals to ensure claims and disclosures are still accurate and approved for use

• Lead audits of Marketing messaging & claims to ensure consistency of claims in market and manage action plan if changes are needed

• Operate effectively in an agile environment and effectively reconcile feedback from key stakeholders, including business leads, Legal and Compliance

• Stay plugged into industry Marketing trends and proactively share ideas on new ways to articulate claim language that will resonate with our target audience

• Develop and manage timeline for all deliverables, coordinate review cycles and production schedules with various internal teams, agencies and vendors

• Problem solve with peers on other teams and communicate relevant updates to senior leaders 

Ideal candidate will have the following skills:

• Hands on experience developing Marketing messaging & claims

• Exposure to legal processes related to approving Marketing messaging & claims 

• Successful track record in facilitating alignment across matrixed or cross-functional teams

• Very organized and able to self-manage details of multiple projects, deadlines and changing priorities simultaneously while maintaining excellent and accurate work 

• Highly effective communication skills with outstanding writing and verbal persuasion abilities 

Basic Qualifications:

• Bachelor’s Degree or military experience

• At least 5 years of experience in Consumer Marketing, Communications, or Project Management

• At least 5 years of experience executing Marketing Communications Campaigns

Preferred Qualifications:

• Experience in financial services Marketing

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.


  

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

New York City (Hybrid On-Site): $118,700 - $135,400 for Principal Associate, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.