Senior Director, Global Strategic Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Abbott Point of Care: Poised for Growth

Abbott Point of Care (APOC), a ~$550 million division of Abbott (NYSE: ABT), enables health care professionals to accurately achieve real-time, lab-quality diagnostic results at the point of care within minutes.  Testing at the point of care enables health care professionals to make rapid triage and treatment decisions when diagnosing a patient’s condition or monitoring a treatment response. By simplifying the testing process, clinicians can focus on what matters most—caring for the patient.

Abbott Point of Care’s i-STAT Analyzer is a handheld system that is used with single-use i-STAT test cartridges.  Together they form the i-STAT System*—a blood analysis system that provides health care professionals with the information they need to rapidly make treatment decisions.  Testing with the i-STAT system eliminates process steps and handoffs to improve access and time to treatment and to help reduce the incidence of errors and promote patient safety. 

Hospitals and clinics in more than 100 countries around the world depend on the i-STAT System in critical care situations.  For more information about Abbott Point of Care and the i-STAT System, please visit https://www.pointofcare.abbott.

Sr. Director, Global Strategic Marketing: A Unique Leadership Opportunity

As the Sr. Director, Global Strategic Marketing, you will lead our Global Strategic Marketing Team and serve as a key member of the APOC Leadership Team.  You will contribute to APOC’s vision and mission by setting the global product portfolio strategy, establishing a pipeline of new product and novel product claims innovations, partnering with cross-functional colleagues to develop new products, and driving the global launch of those new products to generate sustainable market share, sales and margin growth.  In your new role, you will report to the President, Abbott Point of Care.

• Have Fun—come join a business that has a strong R&D pipeline and is poised for explosive, double-digit growth over the next several years!
• Be An Entrepreneur, Build a Business—put your entrepreneurial skills to work and build a business with the support of a stable multinational health care corporation
• High Visibility—the launch of APOC new products is highly visible at the top levels of the Corporation
• Company Culture— a collegial culture focused on helping health care professionals and patients.

Responsibilities:

Portfolio and Product Lifecycle Management

• Partner with APOC Leadership Team to define the APOC vision and strategy
• Align product portfolio with APOC vision and strategy by identifying gaps and defining the innovation roadmap to fill gaps
• Partner with R&D, Clinical Affairs, Regulatory, Quality and Operations to ensure product development resources are aligned with APOC’s portfolio strategy and product lifecycle roadmap 
• Implement Portfolio Management Process discipline—including globalization of portfolio, lifecycle management, and operational initiatives—to improve value to customer, cost, quality, and profitability
• Maintain formal product portfolio strategy, evidence strategy, product lifecycle roadmap, and New Product Introduction schedule (to serve as an input to monthly Integrated Business Planning process)

Market and Competitive Insights

• Execute research to generate customer insights regarding unmet needs, identify market and technology trends, uncover significant growth opportunities and inform product portfolio decisions
• Conduct research to aid in definition of customer and product requirements
• Inform commercial launch strategy by executing research to aid in definition of value proposition, product positioning, branding, messaging, claims, pricing, advertising campaign concepts, and sales tool effectiveness
• Conduct research to assess commercial effectiveness, including quarterly Voice of the Customer, sales message recall, etc.
• Maintain global market forecast by Area/Country and market segment (e.g., Blood Gas, Chemistry, Immunoassay, Coagulation, etc.)
• Establish processes to collect and report competitive intelligence on a monthly basis

Innovation

• Establish a robust pipeline of incremental and disruptive product, service and business model