Associate Director, Trade Marketing & Strategy - Neuroscience and Eye Care

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

Trade Marketing at AbbVie has evolved significantly from an operational and tactic-focused responsibility for select products to one requiring development of complex pharmacy and distribution strategies across our entire portfolio of products in both specialty and retail channels. 

A key driver of this evolution are the changing needs of our stakeholders in the specialty pharmacy channel where AbbVie has a significant footprint of high-value brands including Botox, and treatments for Parkinson’s, as well as higher cost and payer managed medications typically processed through retail pharmacy in Migraine, Psychiatry, and Eye Care.  These medications are used to treat complex, chronic conditions, and often require special storage, handling and administration, and typically involve a significant degree of coordination with Payers and HCPs, as well as a dedication to patient education, monitoring, and management.

The expectations of pharmacies in the healthcare ecosystem are quickly evolving as new technologies drive exponential change and transform the future.  Many pharmacies are just beginning to embrace these technologies and customer service innovation as specialty pharmacies seek to reinvent themselves to meet the evolving needs of their patients.  The Associate Director, Trade Strategy and Marketing, will play an important role in partnering with key pharmacy and channel stakeholders to optimize the patient experience and grow our AbbVie business now and into the future. Patient needs are also evolving, as are their expectations of their experience at pharmacy.  Whether it be a focus on convenience by experimenting with new, digital capabilities of their pharmacy, or seeking higher-touch clinical sup