***This role is based at our corporate office in McLean, VA***

This is your chance to be part of the International Co-Brand Team that is expanding our financial partnerships to key markets around the world to deepen our relationships with travelers and turn everyday purchases into extraordinary stays. As the Senior Manager, Co-brand Marketing - Canada and Latin America, you will report to the Senior Director, Co-Brand - Canada and Latin America. You will have the dual responsibility of being the marketing strategist and channel owner. Your primary responsibility will be to manage the marketing plan and customer acquisition and engagement channels to grow Hilton's co-brand portfolios. Additionally, you will partner with the Regional Marketing and Loyalty teams to achieve other key enterprise objectives by leveraging our financial service partnerships.

 
HOW WE WILL SUPPORT YOU

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

• Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
• Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Paid parental leave for eligible Team Members, including partners and adoptive parents
• Mental health resources including free counseling through our Employee Assistance Program
• Paid Time Off (PTO)
• Learn more about the rest of our benefits

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate. 

**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

• Develop, align and execute annual partnership marketing strategies and media plans
• Oversee all card acquisition channels to ensure optimal performance and address any issues/defects that arise
• Enable new customer acquisition channels such as telemarketing and on-property sales
• Define audience segments for acquisition, activation and retention campaigns
• Negotiate elevated offers for both broadscale and targeted acquisition and engagement campaigns that deliver strong ROI
• Lead the creative development for campaigns across the entire customer lifecycle, including development of creative briefs, gaining alignment across key business partners, and ensuring all deliverables are on-brand
• Drive innovation and continuous improvement in acquisition and engagement communications through rigorous testing, optimization, and adoption of industry best practices
• Stay apprised of critical metrics, competitive landscape, and performance pacing to evaluate areas of risk against our yearly busines